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Rocketship.fm · Season 4

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Persona Alchemy: What we learned bringing user personas to life

A user persona is a fictional representation of your ideal customer. Today, we take two of those fictional representations and bring them to life.   Mike Belsito has ventured out to find several real life personas, interview them and bring you what we've found. How accurate are our personas? What are we often missing from them that would help us build better products?  A persona typically has...

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