A Profitable Product Launch Doesn't Just Happen.

Learn how to launch into revenue from day one.

We've brought together our stories as well as interviews with dozens of founders from every step of the journey. We seriously can't wait to share this book with you.

Products don't just magically make money. There's tons of groundwork that goes into any successful launch. In this book you'll learn our collective techniques for:


Michael Sacca

Creator of Benchwarmer. Writer of Mediums. Proud father.

Joelle Steiniger

Co-Founder of HookFeed. IPA connoisseur.

Matt Goldman

Co-Founder of HookFeed. Likes eggs.