Product Journeys: Hey!

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Hey! a new email platform, many opinions...and it's creators, Jason Fried, David Heinemeier Hansson (known to the internet as DHH, the creator of Ruby on Rails) and the Basecamp team, have even more.

Hey! launched just a couple weeks ago to a flurry of controversy. From it's firm stance on tracking pixels (perceived as spy devices) to it's pre-launch fight with Apple over revenue splits, Hey! is probably the most exciting thing to happen to email since the launch of gmail over 16 years ago.

Today we take you through the ideation and launch of Hey! through the eyes of it's creators Jason Fried and DHH.

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