Product Journeys: Apple's iPhone (The Purple Project)

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In 2003, Apple was working on new types of inputs for the Mac. The plan was to get rid of the mouse and keyboard, and the team began to experiment with multitouch — rotating and zooming on-screen with a few careful flicks of the finger. One of the first prototypes of a finger-controlled tablet was known as Model 035, a large white tablet that looked something like a clunky precursor to the iPad. But at the same time, the mobile phone race began to take over and Apple made an important decision to change direction, that would revolutionize phones forever. 

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