How Airbnb approaches SEO

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SEO, or Search Engine Optimization, comes in many forms. There’s the classic blog post optimization where one would write a piece of content and try to get the right combination of usefulness, keywords, and length to see if Google will rank it high enough to get discovered. but that’s not what Tommy Griffith was doing at Airbnb when he led their SEO team from 2013 - 2017.

Today, we take you behind the scenes of the SEO team at Airbnb. How did they approach such a massive problem? What worked? What didn't? That and more on today's episode.

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