Close x · Season 7 · Episode · July 4, 2019

Build vs Buy

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Have you ever found yourself in the middle of where of those projects where you just go, I wish we’d seen how this would end at the beginning of the project? Often times this is the result of a build vs buy decision gone wrong. Today we discuss recognizing what isn’t your core competency. This can be difficult to admit for organizations, but getting this right could save you a ton of time, money and headache.

Balancing your company’s immediate needs with its long-term growth is both paramount and challenging – especially if your business is a startup. Challenging questions arise, such as whether you should invest aggressively in long-term initiatives or take the less expensive and more conservative approach. The “build versus buy” decision is a significant one that many companies face when addressing their software needs.

Today we breakdown the classic product decision. To build, or to buy. Or both?

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at

This episode is also brought to you by Airtable, which is the all-in-one platform for product managers. Rocketship listeners can receive $50 in credit by signing up at

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to and using coupon code ROCKETSHIP. 

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