Blind Spots

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We all think we know everything there is to know about our customers, but data shows that we often know a surprising little amount about who our customers really are. We tend to get complacent and continue building for the personas that we think use our product, but is there a better way?

We talk with Laura Klein, author of UX for Lean Startups and Build Better Products, about methods for better user research practices we can all start doing today.

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