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Interview: Bob Moesta on Jobs-to-be-done

Bob Moesta President of The ReWired Group and one of the architect's of the JTBD framework, talks with us about how the Job's To Be Done framework was developed, and how he has used it throughout his work to be successful. Bob then shares with us from his deep knowledge of product marketing, and how asking the right questions can lead you to the perfect solution to a customer's problem.

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