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sales Podcast Episodes

Interview: Bob Moesta on Jobs-to-be-done

Bob Moesta President of The ReWired Group and one of the architect's of the JTBD framework, talks with us about how the Job's To Be Done framework was developed, and how he has used it throughout his work to be successful. Bob then shares with us from his deep knowledge of product marketing, and how asking the right questions can lead you to the perfect solution to a customer's problem.

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Interview: Jason Lankow of Visage

Jason Lankow, founder of Visage and Column Five, talks with us about finding your own personal style to sales. With years of experience under his belt he has some great advice for finding your voice, keeping it authentic, and developing a healthy perspective.

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Why you're never done selling (Sales Ep 5)

In the final episode of our sales series we talk about the notion that you’re never really done selling. Sales doesn’t end when you close a deal. Nurturing the relationship, encouraging engagement, and following through on your initial promise is still part of the sales cycle, and key to any successful business.

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Interview: Andy Paul author of Zero-Time Selling

Andy Paul, author of Zero-Time Selling and Amp Up Your Sales, talks with us about how it doesn't matter what you're selling, but how you sell it. He shares game changing tactics that will make you rethink your sales efforts, including sharing the one call you're probably not making.

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Closing the Deal (Sales Ep 4)

In part four of our sales series we talk about the art of actually closing the deal you've worked so hard to nurture. We cover the questions you need to ask in order to get the key pieces of information necessary to make a close, and how to gracefully get there.

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Interview: Mel Gordon of Tap Hunter on Building a Sales-Driven Company

Mel Gordon, co-founder of TapHunter, talks about what it takes to build a sales-driven company. From building a pipeline, to perfecting your pitch, handling objections, and hiring great salespeople—we cover it all.

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The Art of the Pitch (Sales Ep 3)

In part three of our sales series we dive deep into the techniques that separate good sales pitches from great ones. We walk through the traits of great sales people, from how they handle objections to how they stay resilient. We even run through an actual sales pitch for Churn Buster and talk through the key elements each step of the way.

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Interview: Ryan O'Donnell of Sellhack on How to Become a Prospecting Machine

Ryan O'Donnell, co-founder of Sellhack, shares his tactics for setting up a pipeline of qualified sales prospects. He covers everything from building strong segments to developing an automated outreach strategy and moving leads through your funnel. Whether you're an entrepreneur, in sales or just sales curious, this is an essential listen breaking down the top of your sales funnel.

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The secrets to building a sales pipeline (Sales Ep 2)

In part two of our sales series we talk about pipelines. What is a pipeline? How do you build one? What tools and techniques can you leverage to make sure you're on the right track? With expert tips from the people who live this stuff day in and day out, you'll come away from this episode with a strong grasp of what it takes to put together a pipeline that makes sense for your company.

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Interview: Joel Holland, founder of Video Blocks

Joel Holland, founder of Video Blocks, talks with us about building his idea into a $25 million business. He walks us through decisions about moving toward a subscription sales model, and how he's been able to scale up volume. He also shares his perspective on raising money from very strategic partners, rather than partnering with anyone who is willing to write a check.

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Sales is not a dirty word (Sales Ep 1)

In part one of our series on sales we dive into the variety of ways you may approach sales (inside sales, outside sales, inbound leads, etc.), and how to identify what type of pipeline might be right for you. We also scratch the surface on the qualties of a great sales person, as well as touch on some basic sales terminology. Including interviews with Justin Roff-Marsh author of The Machine: A Radical Approach to the Design of the Sales Function, Steli Efti of Close.io, Mel Gordon of Tap Hunter, and Perry Blake Gorman of Archively.

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Interview: Timo Rein, CEO of Pipedrive

Timo Rein, CEO of Pipedrive, talks with us about what small teams can do to to make a big difference in their sales through a couple key tactics.  Timo is an entrepreneur and founder with a background in sales and has built pipedrive from zero to cash flow positive. He also shares his lessons learned pointing out the core philosophies that enabled his startup to succeed.

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Interview: John Livesay on The Secrets of How, What, and Who to Pitch with

John Livesay, funding strategist, talks with us about the things you need to consider when it comes to pitching your product. Beyond covering the elements of a great pitch, he shares advice on how to find and approach the right investors based on your business and culture. Finally, he discusses his three secrets to increasing confidence when you’re pitching investors.

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Interview: Steli Efti of Close.io on Emotional Alchemy: Taking Sh*t and Turning it Into Gold

Steli Efti, founder of Close.io and co-host of The Startup Chat podcast, talks with us about the emotional side of entrepreneurship and sales, and how he overcomes failures, rejections, and slumps. He talks a lot about the difference between dedication and attachment.

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Interview: Will Hench of ThreadLab on Shopping by the Numbers

Will Hench, founder of ThreadLab, talks with us about their unique approach to ecommerce selling, designed to reduce the buyer's cognitive load by making choices for them, and using data to guide these choices.

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Interview: Craig Wortmann of Sales Engine on Entrepreneurial Selling vs. Professional Selling

Craig Wortmann, founder of Sales Engine and Professor of Entrepreneurship at the University of Chicago, talks with us about the difference between professional selling and entrepreneurial selling. He breaks down the key differences between high performing and low performing sales people by walking us through a real-world example.

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Interview: Alex Berman of InspireBeats on Stepping Up Your Cold-Email Game

Alex Berman, Chief Marketing Sumo at InspireBeats, talks with us about how they’ve built their business by sending over a million targeted, personalized cold emails. He shares some great tips for improving your emailing efforts and closing more deals.

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Interview: Michael Amburgey of hiVolume Media on Moving the Karaoke Industry into this Century

Michael Amburgey, Founder and CEO of hiVolume Media Co. and KaraoQ, talks with us about rolling out their karaoke app and replacing old, tedious processes with new technology. He talks about the value props not only to the venues, but to the KJs and patrons as well, and how they are changing the way people interact with karaoke.

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Interview: Ian Crosby of Bench on How to Build Something People Want to Buy

Ian Crosby, co-founder and CEO of Bench, talks with us about their journey from a totally manual process to something vastly more efficient and scalable. He also talks about how to think differently about the problems you’re solving and creating something people really want.

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Interview: Chris Lucas of Formstack on How to Experiment with, Measure, and Optimize Marketing Channels

Chris Lucas, VP of Marketing at Formstack, talks with us about how they experiment with, measure, and optimize various marketing channels. He also talks about how the’ve built out their marketing team with specialists in various areas (SEO, PR, PPC) and use analytics to measure what’s really working, and why.

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Interview: Brian Trauschold of Ambition on How to Prospect and Close 50% of Your Deals

Brian Trauschold, Co-Founder of Ambition, talks with us about their entire approach to sales. He covers the importance of identifying the right person at the right company to talk to, and shares various techniques for cold reachouts and followups.

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Interview: Jason Zook of Buymyfuture.com on Building a Business that Makes You Happy

Jason Zook, creator of Buymyfuture.com, talks with us about lessons he’s learned over the past decade of entrepreneurship. His perspectives and goals have changed a lot during that time, and have affected the way he runs and operates his business.

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Interview: Allie O’Connell of Bellhops on 5x-ing Growth Through Traditional Channels

Allie O’Connell, Director of Marketing for Bellhops, talks with us about how they’ve 5x-ed their revenue since last year, with a focus on PR, TV, Print, and word-of-mouth. She's found significant success through traditional channels and shares some replicable techniques.

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Interview: Michael Conley of The Cleveland Cavaliers on The Incredible Marketing Machine Behind the Cleveland Cavaliers

Michael Conley, VP of Digital at The Cleveland Cavaliers, talked with us about the kinds of digital campaigns they're running to create an ultra personal experience for fans both inside and outside of the stadium, including ways to keep them engaged in the off-season. The kinds of things they're doing (and the scale at which they're executing them) are truly amazing - this is a great listen.

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Interview: JD Graffam of Simple Focus on A Different Approach to Scaling a Product Business

JD Graffam, Founder of Simple Focus, an agency which also acquires SaaS products like Ballpark and Pulse App, talked with us about his product acquisition process. From financing, to improving product, to managing risk, JD gives you everything you need to replicate his strategy.

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Interview: Jeremy Reeves on Crafting a Value-Based Sales Funnel

Jeremy Reeves, direct response copywriter, talks with us about how to methodically put together a sales funnel that provides real value to your potential customers. He starts by delivering value (usually in the form of content), before even trying to make a sale. From there, he continues to build the relationship so when the time to buy does come, it's a very easy sell.

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Interview: Maciej Zawadziński of Piwik on How to Monetize an Open Source Project

Maciej Zawadziński, CEO at Piwik, talks with us about how they turned Piwik, an originally open source product, into a full-fledged enterprise business.

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Interview: Liz Wessel of WayUp on Scaling a Marketplace Through Quality Curation

Liz Wessel, co-founder ofWayUp, talked about how they're growing both sides of their marketplace - appealing to both students and companies looking for part-time employees. She shares what they learned coming out of Y Combinator and how they're scaling things rapidly.

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Interview: Tucker Max on Life After Fratire

Tucker Max, bestselling author of "I Hope They Serve Beer in Hell", and founder of Book in a Box, talks with us about how he and his team help entrepreneurs tell their stories in publishable form. He also talks about moving on from the “fratire” type stories as he’s gotten older, and how his focus now is more on lessons learned in business.

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Interview: Geoffrey Radcliffe of Post Launch on SEO Techniques to Get the Most Out of Your Content

Geoffrey Radcliffe, co-founder of Post Launch, walks us through their content strategy process that they use with clients, and teaches us easy ways to get the most SEO juice out of each and every piece of writing. He also shares some uniquely easy ways to get the content floodgates open when you feel stuck.

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Interview: Mike Brown Jr. of Bowery Capital on A Complete Guide to Startup Sales Tools

Mike Brown Jr., partner at Bowery Capital, talks through his comprehensive list of SaaS tools for every stage of the sales funnel. He discusses why certain tools are necessary at different stages, and differences between similar software. Incredibly informative episode!

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Interview: Paul Murphy of Dots on The Marketing Strategy that Made Dots #1 Worldwide

Paul Murphy, co-founder and CEO of the #1 game Dots, talks with us about the strategies and processes they follow when creating and launching new games.

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Interview: Willis Jackson of Dev CoPilot on Customer Interviews Done Right

Willis Jackson, Founder and CEO of Dev CoPilot, talked with us about validation techniques for early-stage companies. He walks us through a sample sales call and illustrates key points to hit on business development calls.

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Interview: Michael Selepec of Pick on Gaining Early Adoption Within the Enterprise

Michael Selepec, co-founder of Pick, talks with us about their strategies to infiltrate enterprise companies and gain adoption among employees. He shares sales tactics and lessons learned from his early years at Yammer.

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Interview: Dave Nevogt of Hubstaff on Easy SEO Strategies for Startups

Dave Nevogt, cofounder of Hubstaff, talked with us about their heavy focus on SEO. He shares their techniques and some easy wins to help get the most juice out of all your content.

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Interview: Andy Sparks of Mattermark on The Pipeline Tactics of Mattermark’s Sales Team

Andy Sparks, co-founder of Mattermark, talks about Mattermark's sales strategy and culture of their sales team. He shares how they heavily rely on customer discovery and gain a deep understanding of what people need, as well as some tactical points of closing sales.

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Interview: Neil Patel of KISSMetrics on How to Build Your Content Strategy

Neil Patel, co-founder of Crazy Egg, KISSMetrics, and Quick Sprout, talks with us about all things marketing and sales. He shares his approach to content strategy, his recent experiments in Lifestyle Marketing, and how his sales strategies differ from company to company.

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Interview: Nathan Barry of ConvertKit on How to Know When to Invest in Your Company

Nathan Barry, founder of ConvertKit and author of Authority, talked with us about the struggles of getting a SaaS app off the ground. He focused on the hard decision of knowing when to invest both time and money into an idea, even when there aren’t clear cut signs of success.

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Interview: George Eiskamp of GroundMetrics on Cracking Into the Old Boys Club

George Eiskamp, CEO of GroundMetrics, talked with us about the struggles of breaking into the Oil and Gas industry. He shares how he was able to build some key relationships early on, and some of the business decisions he made that went against conventional wisdom that turned out to be the right call.

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How to Build a Sales Team from the Ground Up

Tony Cappaert, co-founder of Contactually, talks with us about how they methodically grew their sales team and refined their sales process over the past few years. From getting more qualified leads and learning how to close more deals, to focusing on long-term retention, they’ve grown their team to over 50 in just a short period of time, all while building a collaborative and supportive sales culture.

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Interview: Sahil Lavinia of Gumroad on Prioritizing Product Features Based on OKRs

Sahil Lavinia, founder and CEO of Gumroad, talks with us about their philosophy for product development and creating something that serves a variety of verticals well without niching down too much. He shares how they identify features that improve the product for the most people, support the vision and mission for the company, and are achievable by their small team.

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Interview: Steli Efti of Close.io on Follow Up or Die: Why "Maybe" is Killing Your Business

Steli Efti, founder of Close.io, talks with us about his philosophy for sales. He believes in following up indefinitely until you get a hard yes or no. He talks about what holds us back from following through on potential deals, and tactics for closing the deal. Anyone doing any kind of sales should listen closely to this episode.

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Stop Pitching and Close More Deals

Josh Braun, VP of Biz Dev at Jellyvision, talks with us about getting into the mindset of being a good salesman, which is really being a good servant. His process is all about treating people like people, and he shares his techniques for research, developing champions within companies, helpful tools and a whole lot more. If you have any plans to ramp up sales in 2015 you'll want to catch this episode.

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Interview: Abhi Lokesh of Fracture on Post-Honeymoon Marketing

Abhi Lokesh, Co-Founder and CEO of Fracture, talks with us about the struggles of starting up a company that makes a physical product. The early days of prototyping and finding a market were incredibly interesting to hear about. He also shares some of the things they’re doing on the marketing side that have been paying huge dividends for them.

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Interview: Eliot Peper of Uncommon Stock on Disrupting the Publishing Industry

Eliot Peper, author of Uncommon Stock and the newly released sequel Power Play, talks with us about his unconventional approaches to marketing and selling his second book. From giving the first book away for free on Medium, one chapter at a time, to opening up conversations with fans about early drafts of Power Play, Eliot broke a lot of rules in the publishing game.

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Interview: Stefan Martinovic of Create.io on Growing a Startup One City at a Time

Stefan Martinovic, Co-Founder of Create.io, talks with us about automating the very time intensive, archaic process of pricing projects and estimating the economic outcome of real estate development projects. They took a manual process that previously took many weeks and could cost over $10k can now be done in minutes. He shares about how he’s been traveling the country to meet people face to face in order to get buy-in from a variety of stakeholders, city by city, to methodically grow the business. The human element is crucial in this industry, and they’re using that to their advantage.

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Interview: Mattan Griffel of OneMonth Tools and Techniques for Optimizing Your Acquisition Channels

Mattan Griffel, growth expert and founder and CEO of OneMonth, talks about customer acquisition and activation. He discusses what metrics you should be tracking and tweaking, and common mistakes he sees people make time and time again.

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Interview: Ian Heidt of Housecall on Hustling for Traction and Doing Things That Don't Scale

Ian Heidt, Co-Founder and CEO of Housecall, talks about the extreme lengths they’ve gone to build early traction in their local market. From dressing up like elves and delivering Christmas trees, personally fulfilling services through the app, and giving back to the community, they represent the epitome of hustle. And through these processes, they’ve discovered the tactics that will help them massively scale.

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Interview: Leslie Bradshaw of Made by Many on Test Early, Test Often: The Power of Qualitative Data

Leslie Bradshaw, Managing Partner at Made by Many NY, talks about how they capture and use both qualitative and quantitative data to make key product decisions, like what features to build. She talks about finding insights in behavioral patterns, and using something as simple as a pencil and paper to prototype an idea. She also talks about developing yourself as a thought leader through content marketing to win bigger clients and higher-caliber work.

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Interview: Jeff Berg of Planning Center on Three Principles of Success From a Killer Self-Funded Company

Jeff Berg, Founder and Developer at Planning Center, talks about how he's grown his self-funded company to over 30 employees and over 3 million users across their suite of apps. He shares his 3 principles for success with us, and how he's able to maintain such an awesome culture and team as they continue to grow.

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Interview: Gordon Wintrob of StackLead on How to Increase Activation Through Awesome Onboarding

Gordon Wintrob, Co-Founder of StackLead, talks about their unique approach to onboarding and activation. He walks us through their flow and shares the effectiveness of different techniques. He also shares some of the learnings that came out of YCombinator.

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Interview: Scott Nixon of Happy Herbivore on Retargeting Tactics That Unlocked $40,000 in Revenue

Scott Nixon, Co-Founder and CTO of Happy Herbivore, talks about the incredible growth he and his wife have seen over the past few years. He dives deep into the strategies and benefits of retargeting, and shares some staggering numbers. If you haven’t experimented with retargeting before, you certainly will after this episode.

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Interview: Kosta Gara of Vionic on Physical Goods vs. Software: The Key Differences That Will Change Your Strategy

Kosta Gara , Founder & CEO of Vionic, talks about the differences between a traditional consumer-product environment (like cosmetics or energy drinks) versus a B2B software company. We cover everything from product development to sales, marketing and growth.

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Interview: Josh Long on How to Go Beyond Simple Execution and Go After a Huge Opportunity

Josh Long, designer, writer, and creator of many awesome products, talks with us about his balance between multiple projects and income streams, and his passion for learning through all his different projects. He also shares both his excitement and concerns about moving forward with a single focus on one product, and aiming much bigger than he ever has in the past.

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Interview: David Warren of LIA on Things You Never Considered About Enterprise Sales

David Warren, Founder and CEO of LIA, talks with us about his endeavors in the enterprise sales space. He shares some amazingly intuitive advice and some great stories.

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Interview: Lee Jacobson of Apmetrix on When to Stop “Powering Through” and Pivot

Lee Jacobson, CEO of Apmetrix, talked with us about getting past the “power through it” mentality and opening yourself up to pivoting. By trusting in and listing to the data you collect you can follow various paths to revenue. He also talked about their method of lead-scoring so they can make the most of their sales cycle.

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Interview: Sean Ellis of Qualaroo on How to Find Unique Growth Channels Beyond Content

Sean Ellis, Founder and CEO of Qualaroo and GrowthHackers talks about how he massively increased growth at Qualaroo just by changing up their pricing model. He also talks about his motivations behind creating and growing the community at GrowthHackers.com and the external benefits it brings to marketers.

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Interview: Brian Zeurcher of Seen on Attracting Enterprise Customers Through Inbound Leads

Brian Zeurcher, Founder and CEO of Seen, talks about the challenges of building a SaaS app for large-scale brands to help promote their social marketing channels through powerful influencers and brand advocates.

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Interview: Melanie Gordon of TapHunter on Bulletproof Sales Techniques That Scale

Melanie Gordon, Co-Founder and CEO of TapHunter, shares the cold-calling and sales techniques they’ve used to scale to profitability within a year of taking a seed round of funding. She also talks about the challenges of selling a SaaS product to non-technical, brick-and-mortar businesses and how they’ve overcome them.

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Interview: Nick O’Neill of Startup Stats on Marketing Your Products through Event Planning

Nick O’Neill, Founder of Startup Stats, talks with us about event planning. He shares his process for deciding what kind of event to plan, lining up speakers and ticket sales. There’s an amazing amount of similarities to launching a product.

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Interview: Ben Sardella of Datanyze on Sales Tactics That Actually Work

Ben Sardella, sales guru and co-founder of Datanyze, talks about specific sales tactics like personalized emails, social media outreach and more. He shares his “6-touch-point process” and digs into the mistakes he sees companies make over and over again.

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Interview: Aaron Ross Predictable Revenue on Sales Tactics Aimed at Tripling Revenue

Aaron Ross, best-selling author of Predictable Revenue, talks with us about how he build an outbound sales program at Salesforce that increased recurring revenues by over 100 million dollars. We talked all about his tips and tricks for cold-calling and how to reach people by getting out from behind your computer screen.

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Interview: Mark Roberge of HubSpot on How to Setup a Painless Content Production Processes

Mark Roberge, Chief Revenue Officer of HubSpot, talks about really easy ways to turn your company into a content machine and drive more inbound leads. He also dives deep into HubSpot’s sales process and the metrics-driven approach that worked so well for them, even in the early days.

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Interview: Perri Blake Gorman of Archive.ly on Relationship Building, The Art of Sales, and Balinese Gurus

Perri Blake Gorman, Founder of Archive.ly and one of the Co-Founders of Unroll.me, talks about how she went from being a head-hunter on Wall Street to a solo, non-technical startup founder. She also shares her process for creating meaningful relationships that pay off in the long-term.

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Interview: Tawheed Kader of ToutApp on Quitting a 6-Figure Job to Bootstrap a Startup

TK, founder of ToutApp, talks about leaving his six figure job to pursue his startup dream, and how he kept trying to build the wrong product— even when the right one was staring him in the face. He also talks about the long, slow road of SaaS, and his transition from bootstrapped to funded.

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