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saas Podcast Episodes

Interview: John Warrillow Founder of The Value Builder System

John Warrillow, founder of the Value Builder System, talks with us about the optimizations companies need to make in order to maximize their value and get the best multiples when they try to sell their businesses. We discuss LTV to CAC ratio, the importance of onboarding on LTV, finding strategic buyers, and much more.

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Interview: Kyle Poyar of OpenView Partners on a simple framework for pricing your SaaS product

Today Mike Belsito talks with Kyle Poyar about SaaS Pricing and his simple framework for determining your product pricing. Kyle is a market strategies for OpenView Venture Partners and put together this simple framework based on his observations of the marketing.

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Scaling SaaS (SaaS Ep 5)

In our fifth and final episode we dive into scaling a SaaS business with clips from talks by Jason Cohen of WPEngine and Gail Goodman of Constant Contact. We'll discuss the emotional side of scaling and managing a team as well as methods to not get tricked by your data as your grow.

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Interview: Ed Shelley on SaaS Pricing Models

Ed Shelley of ChartMogul talks with us about different aspects of SaaS pricing, and what the current trends in the industry look like. Ed discusses the benefits of having a free demo version of your product, common thoughts behind different pricing models, and some psychological tactics that are commonly employed by SaaS companies to discover key pricing points.

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Winning the Market (SaaS Ep 4)

On today's episode we talk about what it takes to win the market as a SaaS company, and what it takes might not be what you think. We dive into hiring a diverse team, retaining that team and empowering them to do amazing work - without having to micromanage every decision. How do you do that as a leader? Listen to find out. Interviews with: Author Bobby Martin, Laura Roeder of Edgar, Joelle Emerson of Paradigm, Marti Wolf of MailChimp, Gregg Parise of Events.com and clips from Steve Jobs.

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Interview: Bobby Martin on the 4 stages of SaaS growth

Bobby Martin, author of The Hockey Stick Principles, talks with us about the 4 stages of growth. He gets real with what you really should expect at each phase, and shares some real-life examples. The big lesson: stick with it. Our expectation of speed is often skewed, and people tend to give up too early.

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What the CAC?! (SaaS Ep 3)

We take a look at SaaS metrics that actually matter. LTV, ARR, CPA, CPC, CAC and help you break them down so you know what to focus on. We have clips from Dave Mclure's famous talk on "Pirate Metrics" as well as our interview with "Built to Sell" author John Warrilow on the metrics you need to focus on to raise money, and even sell, your SaaS business.

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Interview: Clay Collins on Perfecting Your Pricing Model

Clay Collins, founder of Leadpages, talks with us about the pricing journey that his company has gone through. He talks about the importance of nailing down the right pricing model for your company, and shares how his company approaches their own pricing.

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Building a pricing model that works (SaaS Ep 2)

In the second episode of our SaaS series, we discuss the ever evolving topic of SaaS pricing. Now we know it happens recurring, monthly or yearly generally, but how do you determine the value of your product and what metric or features do you based your billing plans on. These can be a source of frustration for SaaS founders everywhere BUT we've put together seven questions you can ask yourself that will help you determine the right billing model for you - plus we interview some founders on how their business model has evolved over the years (no one gets it right the first time). Featuring interviews with Clay Collins of Lead Pages, Kyle Poyar of OpenView Ventures and Ed Shelly of ChartMogul (who recently acquired Drip). We'd also like to welcome Mike Belsito (twitter.com/belsito) as a new contributor to Rocketshp.fm!

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The History of SaaS (SaaS Ep 1)

In the first episode of this SaaS series we talk about the history of SaaS, and how it evolved from ASP's ashes to become one of the largest and most profitable business formats. We talk with SaaS expert Rick Chapman as he discusses the history and keys to why the SaaS framework became (and remains) so successful. 

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Interview: Laura Roeder Of Edgar

Laura Roeder, founder of Edgar, talks with us about what it's like to build a product-driven company. She discusses the strategies her team uses to build a simple, clear road map that focuses on saturating a core market before looking broader. She also shares the key factors she attributes Edgar's exponential growth to, especially while being inside such a crowded space.

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It's more than a Milkshake #jtbd (Product Ep 2)

In this second episode of the Product series, we dive into some practical examples of the Job's To Be Done (JTBD) framework. With Eric White we look into how Bob Moesta was able to transform the selling ability of condominiums. We then take a look at how Clay Christensen used the JTBD framework to find the job that needs to be done with a milkshake. From there we finish off the episode with Alan Klement talking about how Dan Martell used the JTBD framework to find a need, and then fulfill it inside of the Startup world. Links: (Jobs to be done) http://www.jobstobedone.org (JTBD on Medium) https://jtbd.info/ (Bob Moesta) https://twitter.com/bmoesta (Eric White)https://twitter.com/ericmwhite (Clayton Christensen) https://twitter.com/claychristensen (Dan Martel Episode) http://rocketship.fm/episodes/ep-101-dan-martell/ (Alan Klement) https://twitter.com/alanklement (Clarity) https://clarity.fm/ (Brand Bucket) http://brandbucket.com/rocketship (ChargeBee) http://chargbee.com/rocketship

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The Evolution of the Baseball Cap (Product Ep 1)

In this first episode of our Product series we track the start, evolution and explosion of growth that occurred in the baseball cap industry. We look at how a few key people and decisions caused a once non-existent product to bloom into a two billion dollar market. We then segue from a highly successful product, to a highly successful product manager, Ben Foster. Ben defines what makes a project manager crucial and effective, and what the difference between a good and great product manager is.

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Interview: Raghav Bahl of Quintype on Partnerships

Raghav Bahl, Co-Founder of Quintype and The Quint, talks with us about how he launched himself into the TV and Media market which made him a crucial part in bringing in multiple networks such as CNBC to India. He then discusses four keys on how to establish good partnerships: trust, transparency, flexibility, and being able to see from the other person's point of view. He then wraps it up by talking about what inspired his latest SaaS venture Quintype, and how he was able to pivot by leveraging connections from his other businesses.

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Big data, privacy and the implications of the surveillance economy (Data Ep 6)

In this final episode, we summarize how big companies are using our data as a new currency. With companies such as Google and Facebook we are trading our data in exchange for the benefits of their product. Is the solution to stop giving big companies our information, or is it about recognizing how companies are using our data and making a conscience decision of what information we give away? We tackle these questions and more on this week's episode.

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Achieve big, ambitious goals with OKRs (Data Ep 4)

In this episode we take a deep dive into OKRs (Objectives and Key Results) and why you should consider setting them up at your company. We learn how to use OKRs to achieve large, ambitious company goals, while keeping everyone on track at the team and individual level. We'll walk through some specifics that you can use to set yourself up for success, and include history about how these acronyms even came to be. Including interviews with Thomas Knoll of Revelry.co and Kevan Lee of Buffer.

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How to build a systematic growth engine (Data Ep 3)

In part three of our series on data, we explore how three incredible companies, Hubspot, Codeship, and Shopify, leverage data to inform growth. We'll take you through each of their stories and break down the key elements they use to drive systematic growth. From "question-storming" to prioritization techniques, launching and measuring, you'll learn what it takes to successfully launch, measure, and learn from your experiments. Including interviews with Brian Balfour of Hubspot, Manuel Weiss of Codeship, and Mike Thorpe of Shopify

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Interview: Jason Lankow of Visage

Jason Lankow, founder of Visage and Column Five, talks with us about finding your own personal style to sales. With years of experience under his belt he has some great advice for finding your voice, keeping it authentic, and developing a healthy perspective.

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Closing the Deal (Sales Ep 4)

In part four of our sales series we talk about the art of actually closing the deal you've worked so hard to nurture. We cover the questions you need to ask in order to get the key pieces of information necessary to make a close, and how to gracefully get there.

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The Art of the Pitch (Sales Ep 3)

In part three of our sales series we dive deep into the techniques that separate good sales pitches from great ones. We walk through the traits of great sales people, from how they handle objections to how they stay resilient. We even run through an actual sales pitch for Churn Buster and talk through the key elements each step of the way.

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Interview: Ryan O'Donnell of Sellhack on How to Become a Prospecting Machine

Ryan O'Donnell, co-founder of Sellhack, shares his tactics for setting up a pipeline of qualified sales prospects. He covers everything from building strong segments to developing an automated outreach strategy and moving leads through your funnel. Whether you're an entrepreneur, in sales or just sales curious, this is an essential listen breaking down the top of your sales funnel.

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Interview: Joel Holland, founder of Video Blocks

Joel Holland, founder of Video Blocks, talks with us about building his idea into a $25 million business. He walks us through decisions about moving toward a subscription sales model, and how he's been able to scale up volume. He also shares his perspective on raising money from very strategic partners, rather than partnering with anyone who is willing to write a check.

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The State of Venture Capital Today (Funding Ep 4)

You've probably heard the growing sentiment coming out of Silicon Valley that there is a bubble about to burst. We just had one of the lowest quarters of startup funding in the last year and a half and unicorn valuations are getting slashed. But what does this mean for earlier stage startups and your opportunities to finance your business? In this episode we explore the ways this market adjustment is playing out, an how companies and investors alike are creatively navigating these changing waters.

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Generating Returns – Liquidity Basics for Startups (Funding Ep 3)

In today's market there are lots of ways to liquidate returns for your investors. In this episode we talk through some of the more common ways companies are doing this, and what route you may consider depending on the type of business you want to build. From dividend models to share buyouts, acquisitions and IPOs, we'll walk through what each scenario looks like and when it makes sense to consider. Ultimately, any route you take will be the result of building something great!

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The First Silicon Valley Venture Deal (Funding Ep 2)

Ever wonder how Silicon Valley became the venture capital and technology capital of the world? In this episode we'll take you back to the 1950s and share the story that kicked it all off. From William Shockley to Gordon Moore, Eugene Kleiner to Robert Noyce, we share the stories of the pioneers who paved the way for Silicon Valley to be the incubator and financier of innovation that it is today.

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What does a funding round mean anyway? (Funding Ep 1)

In part one of our series on funding, we explore the various ways in which startups raise, sources of financing, and the terminology you need to know when it comes to raising a round.

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Interview: John Livesay on The Secrets of How, What, and Who to Pitch with

John Livesay, funding strategist, talks with us about the things you need to consider when it comes to pitching your product. Beyond covering the elements of a great pitch, he shares advice on how to find and approach the right investors based on your business and culture. Finally, he discusses his three secrets to increasing confidence when you’re pitching investors.

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Interview: Andy White on The State of Venture Capital Inside (and outside of) Slicon Valley

Andy White discusses the state of venture capital and how it's changing inside and outside of Silicon Valley and what he has brewing in San Diego currently.

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Interview: Bryce Roberts of Indie.vc

Bryce Roberts, founder of OATV and Indie.vc, talks with us about their new model for investing in seed stage companies. Rather than shooting straight for an acquisition or an IPO and focusing on securing the next found of funding, his new model encourages founders to build strong, profitable businesses that will be around for the long run.

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200 Episodes! Reflections, Lessons, and What's Next

After two years and 200 episodes, we take a step back and reflect on some of our favorite lessons learned, surprising conversations, and what we're working on next. Enjoy!

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Interview: Jason Fried of Basecamp on Going the Distance: How to Stick Around for the Long Run

Jason Fried, founder of Basecamp, talks with us about what it takes for a company to stay around for the long run. From the importance of early habits to the most impactful ways to iterate, he shares some incredible insights in this episode.

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Interview: Jeff Epstein of Ambassador on The New Era of Affiliate Marketing

Jeff Epstein, founder of Ambassador, talks with us about three distinct umbrellas of affiliate marketing, and how each can help boost your business. He shares some insights into their sales processes and culture, as well as how they use their own product.

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Interview: Alex Berman of InspireBeats on Stepping Up Your Cold-Email Game

Alex Berman, Chief Marketing Sumo at InspireBeats, talks with us about how they’ve built their business by sending over a million targeted, personalized cold emails. He shares some great tips for improving your emailing efforts and closing more deals.

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Interview: David Cancel of Drift on The Value of Marketing to Current Customers

David Cancel, founder of Drift, shares the fears and excitement of starting his 5th startup, and lessons he's carried with him from one to the next. He also talks with us about the value of marketing to current customers and keeping them engaged and motivated to send referrals.

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Interview: Ian Crosby of Bench on How to Build Something People Want to Buy

Ian Crosby, co-founder and CEO of Bench, talks with us about their journey from a totally manual process to something vastly more efficient and scalable. He also talks about how to think differently about the problems you’re solving and creating something people really want.

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Interview: JD Graffam of Simple Focus on A Different Approach to Scaling a Product Business

JD Graffam, Founder of Simple Focus, an agency which also acquires SaaS products like Ballpark and Pulse App, talked with us about his product acquisition process. From financing, to improving product, to managing risk, JD gives you everything you need to replicate his strategy.

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Interview: Mitch Wainer of DigitalOcean on How to Build a Content Growth Engine

Mitch Wainer, co-founder and CMO of DigitalOcean, talks with us about how they’ve grown to over 150 people and the one of the top hosting providers, second only to AWS, in just a few short years. He shares how they’ve heavily leveraged content to fuel their growth and support existing customers.

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Interview: Tom Leung of Poachable on Avoiding False Positives in the Pursuit of Product-Market Fit

Tom Leung, co-founder of Poachable, talked with us about how Poachable got started out of a pivot from a previous company. He opened up about false positives that led them to fail a little too slow with the previous company, and how they were hours away from an acquisition before closing a new round to pursue Poachable.

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Interview: Richard White of UserVoice on Using Behavioral Analytics to Drive Product Direction

Richard White, CEO of UserVoice, talks with us about using behavioral data to help drive product decisions and feature iterations. He talks about finding the balance between looking at data and trusting your gut instincts, and how this changes as companies mature.

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Interview: Flo Motlik of Codeship on Scaling a Focused & Productive Engineering Team

Flo Motlik, co-founder of Codeship, talked with us about focus and productivity within their engineering team. Wherever there’s an opportunity to remove a task pay for another piece of software to handle it, it’s a no-brainer. He also shares how they’ve changed the way they communicate as a team and the impact it’s had on everyone.

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Interview: Kat Bobbitt of Stand In on The Impact of Acquiring Qualified Beta Users

Kat Bobbitt, Co-founder and CEO of Stand In, talks with us about acquiring beta users and qualifying their feedback. She also talks about the importance and impact of adding prototyping to your workflow and the fact that designers really don’t need to know how to code to get their vision across.  

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Interview: Onno Faber of Taptalk on Use Your Core Values to Differentiate Your App

Onno Faber, founder of Taptalk, shared his story of how Taptalk evolved into it’s current form. He talked a lot about baking their core values and intentions in the app and the UI, and creating limitations to differentiate the app from others in the same space.

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Interview: Peter Reinhardt of Segment on The Two Early Pivots of Segment

Peter Reinhardt, co-founder and CEO of Segment, talks about the early days and finding their way to the current iteration of Segment. It’s a great lesson in testing your ideas in the market. He also shares some ways his team automates internal processes that they know they have to do over and over.

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Interview: Dilawar Syed of Freshdesk on Scaling Globally with an Inbound Model

Dilawar Syed, President of Freshdesk, talked with us about how they've scaled globally form their headquarters in Chennai, India. He shares his personal passion for helping people outside of Silicon Valley achieve the dream of a global entrepreneurship.

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Interview: Des Traynor of Intercom on The Product Strategy Behind Intercom

Des Traynor, co-founder of Intercom, talks with us about how they make difficult product decisions in respect to adding and removing features, changing pricing, and packaging the product. He talks about how he sees others struggle with weighing feedback, data, and instinct to make their own decisions about product.

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Interview: Maciej Zawadziński of Piwik on How to Monetize an Open Source Project

Maciej Zawadziński, CEO at Piwik, talks with us about how they turned Piwik, an originally open source product, into a full-fledged enterprise business.

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Interview: Matt Schlicht of ZapChain on The Winning Formula for Viral Content

Matt Schlicht, founder of ZapChain, talked with us about growing a community and keeping the quality of participation high. He also breaks down his uniquely effective, and usually funny, content strategy.

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Interview: Mike Brown Jr. of Bowery Capital on A Complete Guide to Startup Sales Tools

Mike Brown Jr., partner at Bowery Capital, talks through his comprehensive list of SaaS tools for every stage of the sales funnel. He discusses why certain tools are necessary at different stages, and differences between similar software. Incredibly informative episode!

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Interview: Willis Jackson of Dev CoPilot on Customer Interviews Done Right

Willis Jackson, Founder and CEO of Dev CoPilot, talked with us about validation techniques for early-stage companies. He walks us through a sample sales call and illustrates key points to hit on business development calls.

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Interview: Michael Selepec of Pick on Gaining Early Adoption Within the Enterprise

Michael Selepec, co-founder of Pick, talks with us about their strategies to infiltrate enterprise companies and gain adoption among employees. He shares sales tactics and lessons learned from his early years at Yammer.

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Ryan Bettencourt of Cursive Labs on Letting Metrics Determine When to Kill and When to Grow Your Startup

Ryan Bettencourt, managing director of Cursive Labs, talks with us about their venture model and evergreen strategy to running their studio. He outlines their three phases (Ideation, Incubation, and Growth) and how they use a formula of metrics to be brutally honest of when to move a product on to the next phase or kill it and start fresh.

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Interview: Andy Sparks of Mattermark on The Pipeline Tactics of Mattermark’s Sales Team

Andy Sparks, co-founder of Mattermark, talks about Mattermark's sales strategy and culture of their sales team. He shares how they heavily rely on customer discovery and gain a deep understanding of what people need, as well as some tactical points of closing sales.

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Interview: Nathan Barry of ConvertKit on How to Know When to Invest in Your Company

Nathan Barry, founder of ConvertKit and author of Authority, talked with us about the struggles of getting a SaaS app off the ground. He focused on the hard decision of knowing when to invest both time and money into an idea, even when there aren’t clear cut signs of success.

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How to Build a Sales Team from the Ground Up

Tony Cappaert, co-founder of Contactually, talks with us about how they methodically grew their sales team and refined their sales process over the past few years. From getting more qualified leads and learning how to close more deals, to focusing on long-term retention, they’ve grown their team to over 50 in just a short period of time, all while building a collaborative and supportive sales culture.

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Interview: Steli Efti of Close.io on Follow Up or Die: Why "Maybe" is Killing Your Business

Steli Efti, founder of Close.io, talks with us about his philosophy for sales. He believes in following up indefinitely until you get a hard yes or no. He talks about what holds us back from following through on potential deals, and tactics for closing the deal. Anyone doing any kind of sales should listen closely to this episode.

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Interview: Lance Walley of Chargify on Pioneering the Rails Community with Engine Yard

In part one of our two-part interview with Lance Walley, CEO of Chargify and former CEO of Engine Yard, we talk about the early days of Engine Yard, pioneering the RoR movement, and lessons learned about hiring friends.

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Interview: Allan Branch of LessAccounting on The Truth about Work/Life Balance

Allan Branch, Founder of LessAccounting, talks with us about the myth of work/life balance and what he’s done to create the best combination of the business he wants to run and the family life he strives to protect. It was so refreshing to hear his candid and blunt perspectives on things that aren’t often talked about.

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Interview: Laura Roeder of Edgar on The Advantages of an Invitation-Only SaaS Onboarding Flow

Laura Roeder, founder of Edgar, talks with us about limiting early-access to your product in order to build demand. Laura has combined invitation-only access, and drip marketing emails, to attract initial (paying) customers and refine Edgar along the way. We also learned the impact of the audience she built over the past few years with her training company, LKR Social Media.

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Stop Pitching and Close More Deals

Josh Braun, VP of Biz Dev at Jellyvision, talks with us about getting into the mindset of being a good salesman, which is really being a good servant. His process is all about treating people like people, and he shares his techniques for research, developing champions within companies, helpful tools and a whole lot more. If you have any plans to ramp up sales in 2015 you'll want to catch this episode.

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Interview: Andrew Dumont of Betaworks on Leveraging Business Development for Early Growth

Andrew Dumont, EIR at Betaworks, talks with us about his experiences building and selling Stride CRM, all while running business development at Moz. He shares his views on the difference between biz dev and sales, touching on how powerful it can be for scaling businesses without full-fledged sales teams. It didn’t take us long to figure out why Andrew made Forbes’ 30 Under 30 list!

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Interview: Mattan Griffel of OneMonth Tools and Techniques for Optimizing Your Acquisition Channels

Mattan Griffel, growth expert and founder and CEO of OneMonth, talks about customer acquisition and activation. He discusses what metrics you should be tracking and tweaking, and common mistakes he sees people make time and time again.

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Interview: Thomas Knoll of PrimeLoop on Why Your Company Should Ban Email

Thomas Knoll, Founder of PrimeLoop, talks about why he’s baked the “no internal email” rule into his company. He talks about the insane benefits to workflow, culture, and sanity, as well as how any company can start to implement the same processes, regardless of size. He shares what tools they use to replace the need for email and why each is so much more efficient both in the short, and the long run.

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Interview: Jeff Berg of Planning Center on Three Principles of Success From a Killer Self-Funded Company

Jeff Berg, Founder and Developer at Planning Center, talks about how he's grown his self-funded company to over 30 employees and over 3 million users across their suite of apps. He shares his 3 principles for success with us, and how he's able to maintain such an awesome culture and team as they continue to grow.

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Interview: Rob Mallery of Originate on Attracting Top Quality Talent in the Early Stages

Rob Mallery, VP of Talent at Originate, talks with us about attracting top-notch technical and creative talent. He describes how his company is attempting to disrupt the investment space by investing talent rather than money, and how they’ve created a process for matching passions and talent with the right companies.

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Interview: Gordon Wintrob of StackLead on How to Increase Activation Through Awesome Onboarding

Gordon Wintrob, Co-Founder of StackLead, talks about their unique approach to onboarding and activation. He walks us through their flow and shares the effectiveness of different techniques. He also shares some of the learnings that came out of YCombinator.

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Interview: Brad Flora of Perfect Audience on Lessons Learned From a $25 Million Dollar Acquisition

Brad Flora, Founder and CEO of Perfect Audience, talks about the recent acquisition of his company. He shares the ups and downs of the entire process, the unexpected points along the way, and how things have changed post-sale.

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Interview: Josh Long on How to Go Beyond Simple Execution and Go After a Huge Opportunity

Josh Long, designer, writer, and creator of many awesome products, talks with us about his balance between multiple projects and income streams, and his passion for learning through all his different projects. He also shares both his excitement and concerns about moving forward with a single focus on one product, and aiming much bigger than he ever has in the past.

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Interview: Gabriel Weinberg of DuckDuckGo on Getting Past Your Biases to Unlock Unimaginable Growth Channels

Gabriel Weinberg, founder and CEO of DuckDuckGo, talks about his guide to building sustainable and lasting traction throughout the lifetime of a business, and how you can be testing traction channels even before you launch. He also shared his story behind the billboard he bought for DuckDuckGo right in Google’s backyard that landed them a story in USA Today.

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Interview: Rob Walling of Drip on When to Stop Focusing on Building an Audience and Start Pounding the Pavement

Rob Walling, Founder of Drip, Co-Host of Startups for the Rest of Us, and Co-Creator of MicroConf, talks all about how they’ve used their podcast and conference to build an incredibly loyal audience, and how that has affected his product at various stages of development and growth. He weighs in on whether it’s necessary or not to have an audience in order to grow and scale your product. You may be surprised at his answer!

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Interview: Manuel Weiss of Codeship on How to Make, Test, and Iterate on Marketing Assumptions

Manuel Weiss, Co-Founder and CMO of Codeship, shares how they apply the scientific method to everything they do, particularly in their marketing pipeline. He shares examples of experiments and how they iterate over time until they’ve optimized an assumption, and also talks through their new framework and building blocks for deploying and maximizing their marketing materials.

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Interview: Lee Jacobson of Apmetrix on When to Stop “Powering Through” and Pivot

Lee Jacobson, CEO of Apmetrix, talked with us about getting past the “power through it” mentality and opening yourself up to pivoting. By trusting in and listing to the data you collect you can follow various paths to revenue. He also talked about their method of lead-scoring so they can make the most of their sales cycle.

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Interview: Ryan Singer of Basecamp on Why You Should Forget Pre-Defined Product Categories

Ryan Singer, Product Manager at Basecamp, talked with us about stripping away pre-defined product categories and focusing on the niche you’re filling and the problem you’re solving. He shares lessons learned with Basecamp, as well as how they use Jobs-To-Be-Done to help them when they get lost.

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Interview: Cat Noone of Liberio on How to Raise Money Outside of San Francisco

Cat Noone, Co-Founder of Liberio, talks with us about their journey raising a seed round in Berlin. She shares strategies they’ve discovered in building their pitch deck, meetings with VCs, and the thought behind raising money in the first place.

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Interview: Sean Ellis of Qualaroo on How to Find Unique Growth Channels Beyond Content

Sean Ellis, Founder and CEO of Qualaroo and GrowthHackers talks about how he massively increased growth at Qualaroo just by changing up their pricing model. He also talks about his motivations behind creating and growing the community at GrowthHackers.com and the external benefits it brings to marketers.

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Interview: Brian Zeurcher of Seen on Attracting Enterprise Customers Through Inbound Leads

Brian Zeurcher, Founder and CEO of Seen, talks about the challenges of building a SaaS app for large-scale brands to help promote their social marketing channels through powerful influencers and brand advocates.

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Interview: Melanie Gordon of TapHunter on Bulletproof Sales Techniques That Scale

Melanie Gordon, Co-Founder and CEO of TapHunter, shares the cold-calling and sales techniques they’ve used to scale to profitability within a year of taking a seed round of funding. She also talks about the challenges of selling a SaaS product to non-technical, brick-and-mortar businesses and how they’ve overcome them.

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Interview: Carolyn Kopprasch of Buffer on Buffer's Secret to Killer Customer Service and Strategic Hiring

Carolyn Kopprasch, Chief Happiness Officer at Buffer, talks with us about how they’ve kept up quality as they’ve grown their support team, and the unconventional ways they’ve scaled. She also shared super actionable tips on how they use HelpScout to process hundreds of job applications every single month and how they find good culture fits for the team.

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Interview: Robert Williams of LetsWorkshop.com on How to Identify a Pain Worth Solving and Turn It Into a Profitable Business

Robert Williams, Founder of LetsWorkshop.com, talks about how he focused on solving a huge pain point that he personally experienced, and grew it into a super successful startup. He shares his learnings from the 30x500 course and how he’s been able to grow so quickly by staying focused on helping his customers succeed.

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Interview: Alex Moore of Boomerang on The Ultra-Creative Viral Hooks Boomerang Used to Scale

Alex Moore, Founder and CEO of Boomerang, talks with us about viral tactics he used to grow a product that most people didn’t want others to know they were using. He also shares a hilarious story of how he got his first investor, Dave McClure.

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Interview: Elliot Schneier of Fundable on What Investors Consider When Deciding To Invest In You

Elliot Schneier, COO of Fundable, talks with us about the key factors that investors look for when deciding to invest in you. He shared incredibly thorough insights on topics ranging from idea to traction to funding. He also talked with us about their strategies behind acquiring companies like LaunchRock and what makes them opt to build something in-house.

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Interview: Garrett Dimon of Sifter on Getting Over the Fear of Starting a Business

Garrett Dimon, founder of Sifter, talks about some of the silliest excuses people make to not start their own company (including his own). He also shares the unexpected benefits that came down the line from running his own business.

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Interview: Nick O’Neill of Startup Stats on Marketing Your Products through Event Planning

Nick O’Neill, Founder of Startup Stats, talks with us about event planning. He shares his process for deciding what kind of event to plan, lining up speakers and ticket sales. There’s an amazing amount of similarities to launching a product.

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Interview: Jesse Mecham of YNAB on Vertical Marketing Strategies and Designing a Company Culture

Jesse Mecham and Taylor Brown of You Need a Budget share their strategies for taking a product with broad appeal and segmenting it down to market to different verticals. They also talk about being deliberate in their hiring process and company culture, especially with a distributed team.

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Interview: Colin Nederkoorn of Customer.io on “Fundstrapping” Your Way to Profitability

Colin Nederkoorn, Founder and CEO of Customer.io, talks about the tactics he used to build early traction and how they converted that traction to an unconventional round of funding that rocketed them to profitability.

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Interview: Scot Chisholm of StayClassy on Raising outside of San Fran and Leveraging The Right Mix of Advisors

Scot Chisholm, Co-Founder and CEO of StayClassy, talks with us about his unusual route to raising 1.5 million seed funding over the course of 2 years and how mentors and advisors helped them grow into one of the biggest non-profit donation platforms in the world.

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Interview: Paul Farnell of Litmus on Creative Funding Strategies For Early Growth

Paul Farnell, Co-Founder and CEO of Litmus, talks about their early growth and how they were able to reach profitability without ever raising “traditional” rounds of funding. He shares the creative ways they funded themselves, including selling pre-orders of their product before it was ready, exclusive “patron accounts”, and more.

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Interview: Ben Sardella of Datanyze on Sales Tactics That Actually Work

Ben Sardella, sales guru and co-founder of Datanyze, talks about specific sales tactics like personalized emails, social media outreach and more. He shares his “6-touch-point process” and digs into the mistakes he sees companies make over and over again.

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Interview: Nick Francis of Help Scout on How to Fundraise without Venture Capital

Nick Francis, co-founder and CEO of Help Scout, brings a unique, middle-ground, perspective on funding and growth. He also talks about how going through TechStars Boston had a huge impact on their trajectory.

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Interview: Aaron Ross Predictable Revenue on Sales Tactics Aimed at Tripling Revenue

Aaron Ross, best-selling author of Predictable Revenue, talks with us about how he build an outbound sales program at Salesforce that increased recurring revenues by over 100 million dollars. We talked all about his tips and tricks for cold-calling and how to reach people by getting out from behind your computer screen.

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Interview: Nathan Gilmore of TeamGantt on Streamlined Planning for Small Teams

Nathan Gilmore, Co-Founder of TeamGantt, shares how they bootstrapped their way to thousands of monthly customers. He also talked to Michael about how this team at Brandisty could benefit from something like Gantt vs. other methodologies.

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Interview: John Sheehan of Runscope on Marketing to Developers and Releasing Free Tools for Lead Generation

John Sheehan, Co-Founder and CEO of Runscope talks about how to market to developers. He shares how they've both aqcuired and built an arsenal of free tools, and how those tools have become the primary source of qualified lead generation for Runscope.

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Interview: Mark Roberge of HubSpot on How to Setup a Painless Content Production Processes

Mark Roberge, Chief Revenue Officer of HubSpot, talks about really easy ways to turn your company into a content machine and drive more inbound leads. He also dives deep into HubSpot’s sales process and the metrics-driven approach that worked so well for them, even in the early days.

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Interview: Jason Cohen of WP Engine on Growth, Pricing, and the Realities of Funding

Jason Cohen, Founder and CTO of WP Engine, talks about why you shouldn’t be afraid to make ambitious changes to your strategy or pricing, and what those enhancements may look like. He also talks about the differences between raising money to grow your company vs. self-funding all the way.

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Interview: Drew Strojny of The Theme Foundry on The Importance of Getting Sh*t Done vs. Striving For Perfection

Drew Strojny, former NFL player and Founder of The Theme Foundry and Memberful, talks about how Memberful was built internally out of necessity and later opened to the public. He also talks about how to stay positive and hungry, despite moving slower than your competition when you have a tiny team.

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Interview: Thomas Schranz of Blossom.io on Product Philosophy: JTBD & Minimum Marketable Features

Thomas Schranz, Co-Founder & CEO of Blossom.io talks about how he thinks differently about product management. He doesn’t blindly follow standard agile practices - he picks the right tool for the job and avoids unnecessary process. He also talked with us about Jobs-To-Be-Done and the concept of Minimum Marketable Features.

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Interview: Danielle Morrill of Mattermark on Fundraising, Metrics, and Phenomenal Twitter Rants

Danielle Morrill, Co-Founder and CEO of Mattermark, talks all about funding - when companies should consider seeking it, and the metrics you should be monitoring to know if/when the time is right. She also shares some incredible lessons learned along the way as a startup founder (she’s covered A LOT of ground in the past few years).

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Interview: Hiten Shah of KISSmetrics on Early-Stage Growth Tactics and Finding Your Focus

Hiten Shah, Founder of CrazyEgg and KISSmetrics, talked about the pros and cons of funding vs. self-funding, and the impact each can have on your focus and early-stage strategy. Hiten also talked about mistakes he sees early-stage companies making time and time again.

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Interview: Cat Noone of Liberio on Leaving the Valley to Start Up in Berlin

Cat Noone, Co-Founder and lead designer for Liberio, talks with us about leaving San Francisco to start a startup in Berlin. She shares some really interesting stories about the experience, both from the social perspective as well as the fundraising side.

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Interview: Perri Blake Gorman of Archive.ly on Relationship Building, The Art of Sales, and Balinese Gurus

Perri Blake Gorman, Founder of Archive.ly and one of the Co-Founders of Unroll.me, talks about how she went from being a head-hunter on Wall Street to a solo, non-technical startup founder. She also shares her process for creating meaningful relationships that pay off in the long-term.

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Interview: Brendan Schwartz of Wistia on The Rollercoaster Journey of Wistia

Brendan Schwartz, Co-Founder and CTO of Wistia, shares some hilarious stories about his journey going from bootstrapped to raising a round of funding, to not making sale for months after raising that money. He touches on early product pivots, sales, pricing, and more.

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Interview: Steve Young of Mobile App Chat on Building (and Balancing) Multiple Revenue Streams

Steve Young, host of Mobile App Chat, talks with us about leaving his cush job in the Bay Area to build his own revenue streams through iOS applications, podcast sponsors, and a membership site. He shares how he booked his first sponsor before hitting viability, and how he’s able to release 3 episodes a week in his ‘spare’ time.

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Interview: Yashar Ahmadpour of CrowdClock on Taking a B2B Approach to a Marketplace App

Today we talked with Yashar Ahmadpour, founder of CrowdClock. He talks about his B2B style approach to what’s really a marketplace app, and how he's leveraging partnerships like never before. He also opens up with us about what drives him as an entrepreneur and a problem solver.

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Interview: Oli Gardner of Unbounce on From 0 to 100,000 Users

Oli Gardner, co-founder of Unbounce, talks about the marketing and integrations they did in the early stages to grow their product, and about the transition that he’s making from being Creative Director of the company to more of a public speaking role.

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Interview: Tawheed Kader of ToutApp on Quitting a 6-Figure Job to Bootstrap a Startup

TK, founder of ToutApp, talks about leaving his six figure job to pursue his startup dream, and how he kept trying to build the wrong product— even when the right one was staring him in the face. He also talks about the long, slow road of SaaS, and his transition from bootstrapped to funded.

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Interview: Moritz Plassnig on Creating "Wow" Moments and the Impact on Engagement

We talked with Moritz Plassnig, co-founder and CEO of Codeship. He talked about how their passion for education, teaching through video and blog posts, is baked into who they are as a company. He also touched on how creating a “wow” factor for people in the first couple minutes of using their product has been huge in moving the needle for them.

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Interview: Brennan Dunn, founder of Double Your Freelancing Rate on An Eye-Opening New Take on Email Lists

Brennan Dunn, founder of PlanScope, author of Double Your Freelancing Rate and a number of other books and courses, talks with us about how he uses one "list" to market all of his products. Among other benefits, this leaves the door open to sell any number of future products or services. We learned A LOT.

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Interview: Dan Norris of WP Curve on The Failures that Led to the Success of WP Curve

Dan Norris, founder of Informly and WP Curve talks about mistakes he's made in the past, and how he and his partner have learned to "fail fast" and pay closer attention to behavior than verbal feedback.

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Interview: Ruben Gamez of Bidsketch on The Power of Integrating Your SaaS With Other Apps

Ruben Gamez, founder of Bidsketch, shares how he was able to leverage integrations with other apps into promotional opportunities that skyrocketed Bidsketch’s early growth.

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Interview: Chris Hexton of Vero on 3 Simple Rules For Early-Stage Email Lists

In this episode Chris Hexton, founder of Vero, talks about how he was able to grow Vero over the past 18 months. He also shares his 3 simple tips for anyone who's just starting out building their list and not sure how to begin with email marketing.

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