Bobby Martin, author of The Hockey Stick Principles, talks with us about the 4 stages of growth. He gets real with what you really should expect at each phase, and shares some real-life examples. The big lesson: stick with it. Our expectation of speed is often skewed, and people tend to give up too early.
Clay Collins, founder of Leadpages, talks with us about the pricing journey that his company has gone through. He talks about the importance of nailing down the right pricing model for your company, and shares how his company approaches their own pricing.
Laura Roeder, founder of Edgar, talks with us about what it's like to build a product-driven company. She discusses the strategies her team uses to build a simple, clear road map that focuses on saturating a core market before looking broader. She also shares the key factors she attributes Edgar's exponential growth to, especially while being inside such a crowded space.
In our final episode of the product series we explore what it really means to be a product-driven company. More than anything, it's an exercise in restraint. Don't just build because you can, or because technology allows, but because you're advancing a larger vision. Laura Roeder of Edgar shares just what that means for their company, and how it's helped them follow a guiding light to success.
Ryan Singer the Product Manager at Basecamp, talks with us today about what the process looked like when designing and then releasing the newest version of Basecamp. He talks about how he used the JTBD framework to establish clarity when deciding the core mechanics of his product, and how using that framework enabled him to bring focus to the product launch.
In the fourth episode of our product series we bring you the story of eBay and Amazon in the early 2000s, and how their fierce competition for market share came down to two different, specific product approaches. It's a great story that few know, with some key lessons baked in. We'll also share something that Jeff Bezos does to this day to ensure the customer is always represented in product meetings.
Benjamin Gilbert Co-Founder of Pioneer Square Labs, talks with us about what it is like to be apart of a company that constantly creates, tweaks, and publishes products. He digs into the process of building his products and how using customer feedback, working with a great team, and how being willing to experiment with products can lead to new and successful ventures.
In this third episode of our Product series, Ben Foster and Bob Moesta share stories and insights about how the key to gathering customer feedback is through the deeper, often unstudied observations. Leslie Bradshaw then joins in with the idea it's never too early to start testing a new product, we just have to be willing to put it to paper. Then Ben Foster closes the interview with a story about how a company was able to pull data from bike thieves in a creative way, and how the company used that data to create the ideal product.
Bob Moesta President of The ReWired Group and one of the architect's of the JTBD framework, talks with us about how the Job's To Be Done framework was developed, and how he has used it throughout his work to be successful. Bob then shares with us from his deep knowledge of product marketing, and how asking the right questions can lead you to the perfect solution to a customer's problem.
John Vars a project manager at TaskRabbit, talks with us about he has was able to come into a relatively new company and create a structure to achieve higher results. He shares some tools that he uses to keep things organized and on track such as the OKR system, Goal Matrixs, SMRIs, and Sequencing. John also talks about some recent changes he oversaw at TaskRabbit, and how ultimately a project manager is someone with a broad skill set that is able to connect each department to the overall vision.
In this first episode of our Product series we track the start, evolution and explosion of growth that occurred in the baseball cap industry. We look at how a few key people and decisions caused a once non-existent product to bloom into a two billion dollar market. We then segue from a highly successful product, to a highly successful product manager, Ben Foster. Ben defines what makes a project manager crucial and effective, and what the difference between a good and great product manager is.
George Santino musician and author of Get Back Up: From the Streets to Microsoft Suites, shares with us his story and how he used his street smarts and hard work to maneuver through multiple career changes to eventually end up as a Microsoft partner. George pulls from his experiences at Microsoft to give us keys on: leadership, management, feedback, and creating new opportunities, all from the perspective of having been inside one of the world's leading technology company.
Nathan Gilmore, Co-Founder of TeamGantt, shares how they bootstrapped their way to thousands of monthly customers. He also talked to Michael about how this team at Brandisty could benefit from something like Gantt vs. other methodologies.
Thomas Schranz, Co-Founder & CEO of Blossom.io talks about how he thinks differently about product management. He doesn’t blindly follow standard agile practices - he picks the right tool for the job and avoids unnecessary process. He also talked with us about Jobs-To-Be-Done and the concept of Minimum Marketable Features.