Ty Ahmad-Taylor is the VP of Product Marketing at Facebook. Ty has worked in product for over 20 years and has two acquisitions under his belt. At THX, he led the media and consumer-electronics company into new sectors. Prior to that, he held roles including vp of Smart TV services at Samsung, founder and CEO of FanFeedr and Senior VP of product development and strategy at Viacom. Ty talks with us about leading large product teams, helping individuals growth under his leadership and how his entrepreneurial journey has shaped his view of product.
Marketing executive and serial entrepreneur, Everette Taylor, talks to us about being homeless in high school to becoming one of the most sought after marketing minds in todays tech world. When it comes to marketing, Everette Taylor knows his stuff. The Los Angeles-based entrepreneur is the founder and CEO of PopSocial, co-founder of marketing community GrowthHackers, and the Chief Marketing Officer for the transportation startup Skurt. His journey wasn’t always easy. At 17, Taylor, he was forced to live out of his car – which didn’t even run. Determined to rise above, he did some odd jobs for cash before enrolling at the only college he applied to: Virginia Tech. At 19, he started a small entertainment company that would arrange parties and social events. Just a few years later, he befriended entrepreneur and investor Sean Ellis, who helped him break into the tech industry and partnered with him to launch GrowthHackers.
We're Back! Today we explore the history of the Product Manager from it's early ideation by Neil McElroy to it's growth at Hewlett-Packard thru it's maturation at Microsoft and into today. We talk with former Microsoft Project Manager, Ellen Chisa, Former Microsoft Engineer (and 55th hire), Mark Zbikowski and Matt LeMay, the Author of Product Management in Practice, about this evolution over the past 80 years. For Neil McElroy the Brand Men were essentially his manifesto on what would become a product manager today. Their responsibilities ranged from tracking sales to managing the product, advertising and promotions. They were to “take full responsibility” for the brands implementation of advertising and sales and take a ‘huge weight’ off of the sales managers who were both ideating and implementing growth strategies. Bill Hewlett and David Packard interpreted the Brand Man ethos as putting decision making as close as possible to the customer, and making the product manager the voice of the customer internally. In the book The Hewlett-Packard Way this is credited with sustaining Hewlett-Packard’s 50 year record of unbroken 20% year-on-year growth between 1943 and 1993.
Today we talk with Ash Maurya, the creator of the Lean Canvas and most recently the author of Scaling Lean. His posts and advice have been featured in Inc., Forbes, and Fortune and we're incredibly excited to share his insights with you on scaling through the lean methodology.
In this episode we break down our talks with Casey Winters, Andrew Chen, Dmitry Dragilev and Ryan O'Donnell about what it was like to be a one person growth team and how they grew the teams at Grubhub, Pinterest, Zurb & SellHack. We talk about some of their early failures and how they eventually found the right growth channel. Whether your the CEO or running a large growth team, they share essential information about growth, failure and eventual success.
Mike Belsito (@belsito) talks with Ryan O'Donnell about being a CEO focused on growth and how he prioritizes growth and growth experiments at his company. Ryan also has a special announcement for Rocketship.fm listeners so stay tuned!
Today we break down how to find traction with none other than Duck Duck Go's Gabriel Weinberg. Gabriel wrote the book on Traction (literally) and today we're going to explore how you can use his method to find Traction for your business. With 19 channels to explore, there's something for everyone in this episode no matter how large or small your company may be.
Today we talk with Ash Maurya, the creator of the Lean Canvas and most recently the author of Scaling Lean. His posts and advice have been featured in Inc., Forbes, and Fortune and we're incredibly excited to share his insights with you on scaling through the lean methodology.
Casey Winters and Joel Gascoigne have created massive growth for their respective companies. Today we take a look at what it was like on the marketing team during the early days of Grubhub and what it looks like when a high growth company hires too fast, and needs to cut back it's workforce.
Teju Owoye of the Sulte Group built a million dollar business in under six months by utilizing her own principals of viral loops and growth hacks. Today on the show we interview Teju and find out what exactly are her steps to achieving high growth for companies.
Casey Winters was the first marketing hire at GrubHub. He helped the company grow from three cities to over 500, and created and implemented strategies for SEM, SEO, email marketing, conversion, mobile, loyalty, offline marketing, and M&A with an emphasis on scalable solutions and continuous improvement through measurement. For the last three years, he worked on the growth team at Pinterest, where he led growth initiatives on SEO, conversion optimization, emails, notifications and app installs in the US and internationally. They crossed 150 million monthly actives in September 2016.
Dmitry is known as one of the most prolific growth hackers today. He was the first growth hire at Zurb. He's grown his own blog, criminally prolific, to earn over 100k in 9 months. He's now the founder of Just Reach Out, a PR startup to help small businesses, startups, entrepreneurs pitch and get press coverage from journalists and influencers who are interested in their niche.
Today on the show we look into two main concepts of growth, the guiding light and your products magic moment. We hear from Alex Shultz, Tim Draper, & Andrew Chen. Michael Sacca and Mike Belsito also discuss some of the growth efforts they've been experimenting with lately at Crew and Industry Conference respectively. Clips from: Startup Class: http://startupclass.samaltman.com/courses/lec06/ Tim Draper on Hotmail: https://www.youtube.com/watch?v=3O4i2-OCATM Andrew Chen: http://rocketship.fm/episodes/ep-233-andrew-chen/
In the first episode of our Growth series we dive into the history of Growth and Growth Hacking with clips from Sean Ellis (who coined the phrase) and Andrew Chen (who wrote one of the seminal articles on the topic). We'll break down the term Growth Hacking to better understand the origins of the phrase and dive into some of the basics you need to understand about Growth and how it differs from Marketing.
Andrew Chen, who wrote one of the seminal articles on growth, "Growth in the new VP of Marketing," talks with us about the early days of the growth community, what he's currently focused on and measuring at Uber and some of the important metrics you need to be tracking to measure your companies ability to scale over time.
On today's episode we talk about what it takes to win the market as a SaaS company, and what it takes might not be what you think. We dive into hiring a diverse team, retaining that team and empowering them to do amazing work - without having to micromanage every decision. How do you do that as a leader? Listen to find out. Interviews with: Author Bobby Martin, Laura Roeder of Edgar, Joelle Emerson of Paradigm, Marti Wolf of MailChimp, Gregg Parise of Events.com and clips from Steve Jobs.
Bobby Martin, author of The Hockey Stick Principles, talks with us about the 4 stages of growth. He gets real with what you really should expect at each phase, and shares some real-life examples. The big lesson: stick with it. Our expectation of speed is often skewed, and people tend to give up too early.
In this third episode of our Product series, Ben Foster and Bob Moesta share stories and insights about how the key to gathering customer feedback is through the deeper, often unstudied observations. Leslie Bradshaw then joins in with the idea it's never too early to start testing a new product, we just have to be willing to put it to paper. Then Ben Foster closes the interview with a story about how a company was able to pull data from bike thieves in a creative way, and how the company used that data to create the ideal product.
John Vars a project manager at TaskRabbit, talks with us about he has was able to come into a relatively new company and create a structure to achieve higher results. He shares some tools that he uses to keep things organized and on track such as the OKR system, Goal Matrixs, SMRIs, and Sequencing. John also talks about some recent changes he oversaw at TaskRabbit, and how ultimately a project manager is someone with a broad skill set that is able to connect each department to the overall vision.
In this first episode of our Product series we track the start, evolution and explosion of growth that occurred in the baseball cap industry. We look at how a few key people and decisions caused a once non-existent product to bloom into a two billion dollar market. We then segue from a highly successful product, to a highly successful product manager, Ben Foster. Ben defines what makes a project manager crucial and effective, and what the difference between a good and great product manager is.
Raghav Bahl, Co-Founder of Quintype and The Quint, talks with us about how he launched himself into the TV and Media market which made him a crucial part in bringing in multiple networks such as CNBC to India. He then discusses four keys on how to establish good partnerships: trust, transparency, flexibility, and being able to see from the other person's point of view. He then wraps it up by talking about what inspired his latest SaaS venture Quintype, and how he was able to pivot by leveraging connections from his other businesses.
In this final episode, we summarize how big companies are using our data as a new currency. With companies such as Google and Facebook we are trading our data in exchange for the benefits of their product. Is the solution to stop giving big companies our information, or is it about recognizing how companies are using our data and making a conscience decision of what information we give away? We tackle these questions and more on this week's episode.
In this fifth episode of the data series we look into some examples of companies using big data in unique ways. Yelp is using modern search terms to find the perfect restaurant, businesses are changing their marketing depending on the current weather, Google tracks their employee's patterns to see if they are thinking about quitting, and Joel Selanikio discusses about using big data to transform global health policy.
Derrick Harris of Mesosphere talks with us about how data is changing the way businesses operate. The ability to capture data at quantity and analyze it at speed has enabled companies to create much more personalized experiences and develop competitive advantages. This means it's more critical than ever to use data to be competitive in just about any market.
In this episode we take a deep dive into OKRs (Objectives and Key Results) and why you should consider setting them up at your company. We learn how to use OKRs to achieve large, ambitious company goals, while keeping everyone on track at the team and individual level. We'll walk through some specifics that you can use to set yourself up for success, and include history about how these acronyms even came to be. Including interviews with Thomas Knoll of Revelry.co and Kevan Lee of Buffer.
SC Moatti, author of Mobilized, talks with us about what the mobile revolution really means both for companies and for consumers. She shares insights about the rapid changes of an industry that is bridging the gap between technology, physical spaces, and our own identities. She shares the three “rules” behind all successful mobile products; they must be beautiful, give us meaning, and help us learn. More than ever, a deep understanding human behavior and expectations are what will set you apart in this landscape.
In part three of our series on data, we explore how three incredible companies, Hubspot, Codeship, and Shopify, leverage data to inform growth. We'll take you through each of their stories and break down the key elements they use to drive systematic growth. From "question-storming" to prioritization techniques, launching and measuring, you'll learn what it takes to successfully launch, measure, and learn from your experiments. Including interviews with Brian Balfour of Hubspot, Manuel Weiss of Codeship, and Mike Thorpe of Shopify
Amr Awadalla, co-founder of Cloudera, talks with us about how they originally thought their customers would just be tech/web/telecom/financial industries, but the advent of the "internet of things" completely changed the game. Their technology is now being used for everything from early detection of sepsis after operations, saving hundreds of thousands of lives, to massive-scale agricultural implementations. This is an eye-opening look at how one technology can literally change the world. And according go Awadallah, it wouldn't have happened without Yahoo's initial embrace of the open-source.
Danielle Tate, founder of MissNowMrs and author of Elegant Entrepreneur, talks with us about why more women need the skills to confidently start and scale a business of their own. She shares lessons she's learned along the way as well as some great advice for those trying to balance multiple projects, family, and relationships.
Brett Hagler, founder of New Story, talks with us about keeping focus on the things they're really good at, and choosing strategic partners to help them achieve a larger vision. He also talks about the challenges of operating a non-profit sustainably over time, and shares the incredible impact they've had building homes and communities in Haiti and El Salvador.
Ryan O'Donnell, co-founder of Sellhack, shares his tactics for setting up a pipeline of qualified sales prospects. He covers everything from building strong segments to developing an automated outreach strategy and moving leads through your funnel. Whether you're an entrepreneur, in sales or just sales curious, this is an essential listen breaking down the top of your sales funnel.
In part one of our series on sales we dive into the variety of ways you may approach sales (inside sales, outside sales, inbound leads, etc.), and how to identify what type of pipeline might be right for you. We also scratch the surface on the qualties of a great sales person, as well as touch on some basic sales terminology. Including interviews with Justin Roff-Marsh author of The Machine: A Radical Approach to the Design of the Sales Function, Steli Efti of Close.io, Mel Gordon of Tap Hunter, and Perry Blake Gorman of Archively.
You've probably heard the growing sentiment coming out of Silicon Valley that there is a bubble about to burst. We just had one of the lowest quarters of startup funding in the last year and a half and unicorn valuations are getting slashed. But what does this mean for earlier stage startups and your opportunities to finance your business? In this episode we explore the ways this market adjustment is playing out, an how companies and investors alike are creatively navigating these changing waters.
Ever wonder how Silicon Valley became the venture capital and technology capital of the world? In this episode we'll take you back to the 1950s and share the story that kicked it all off. From William Shockley to Gordon Moore, Eugene Kleiner to Robert Noyce, we share the stories of the pioneers who paved the way for Silicon Valley to be the incubator and financier of innovation that it is today.
In part one of our series on funding, we explore the various ways in which startups raise, sources of financing, and the terminology you need to know when it comes to raising a round.
Andy White discusses the state of venture capital and how it's changing inside and outside of Silicon Valley and what he has brewing in San Diego currently.
Jay Chernikoff, founder of co-working space(s), DeskHub, talks with us about building entrepreneurial communities and changing the way even established, large organizations work. **If there's a DeskHub location in your city, mention this episode of the Rocketship Podcast for $100 off your first month.
Jason Fried, founder of Basecamp, talks with us about what it takes for a company to stay around for the long run. From the importance of early habits to the most impactful ways to iterate, he shares some incredible insights in this episode.
Jon Nastor, host of Hack the Entrepreneur and author of How to Stop Procrastinating, Build a Business, and Do Work That Matters, talks with us about the experience of interviewing over 170 entrepreneurs and writing a book to share the most impactful lessons he's learned throughout those conversations.
Jeff Epstein, founder of Ambassador, talks with us about three distinct umbrellas of affiliate marketing, and how each can help boost your business. He shares some insights into their sales processes and culture, as well as how they use their own product.
Gregg Parise, CEO of Events.com, talks with us about how they’ve prioritized culture above all else, and how impactful that has been on their ability to grow and win in the marketplace.
Rob Walling, founder of Drip, talks with us about his recent focus on customer success. He believes there is a middle-ground between 100% self-serve, and high-touch onboarding, and he's hired help to find it. Rob shares his learnings from focusing on customer success, the impact on his sales process, and the metrics he uses to track it all.
David Hauser, Founder of Grasshopper, talks with us about his angel investing philosophy. They don’t invest in companies without at least $500k-$1 million annual revenue and no intention of raising another round. In short, he wants to help fuel growth and culture, not swing for the fences on a low-percentage home run. Also, there are some great lessons in here on how they scaled Grasshopper through paid channels to a fantastic exit for all involved.
Alex Berman, Chief Marketing Sumo at InspireBeats, talks with us about how they’ve built their business by sending over a million targeted, personalized cold emails. He shares some great tips for improving your emailing efforts and closing more deals.
Matt Schlict, founder of ZapChain, talks with us about building a new kind of social network of communities, where bitcoin is exchanged, or 'tipped out' as a way of acknowledging great content and commentary. He also talks about their next big move of selling digital content on ZapChain for bitcoin, with their first major label artist, Talib Kweli.
Tim Fargo, founder of Tweet Jukebox, talks with us about starting over in the SaaS space after a $20 million dollar exit in the service space. He's figuring it out as he goes, and jumping right in the deep end. He's build a large tribe of free users and is flipping the switch on paid plans. Lots of great lessons in this one!
Jonathan Eppers, CEO of RadPad, talks with us about the unique tactics they’ve used to approach growing a marketplace, where it can be difficult to bring both sides to the table. He also shares his experience setting up the proper relationships with your advisors and investors, and how they’re different.
Michael Amburgey, Founder and CEO of hiVolume Media Co. and KaraoQ, talks with us about rolling out their karaoke app and replacing old, tedious processes with new technology. He talks about the value props not only to the venues, but to the KJs and patrons as well, and how they are changing the way people interact with karaoke.
Ian Crosby, co-founder and CEO of Bench, talks with us about their journey from a totally manual process to something vastly more efficient and scalable. He also talks about how to think differently about the problems you’re solving and creating something people really want.
Chris Lucas, VP of Marketing at Formstack, talks with us about how they experiment with, measure, and optimize various marketing channels. He also talks about how the’ve built out their marketing team with specialists in various areas (SEO, PR, PPC) and use analytics to measure what’s really working, and why.
Andrei Soroker, CEO of Sameroom, talks with us about the early days of their chat app and what it was like competing with Slack and other early players in the space. He shared how they found a big opportunity and pivoted to a new approach, and shares the SEO efforts that have been killing it for them recently. He also talks about hiring abroad and some of the challenges of trying to help bring employees overseas to come work in the U.S.
Gabriel Weinberg, Co-Author of Traction, shares what's changed since the first release of his book. He covers the Bullseye Framework and how it's changed over time. And he also shares what it's been like using a publisher for the second edition.
Brian Trauschold, Co-Founder of Ambition, talks with us about their entire approach to sales. He covers the importance of identifying the right person at the right company to talk to, and shares various techniques for cold reachouts and followups.
Florian Dorfbauer, Co-Founder and CEO of Usersnap, shares their internal process around using growth experiments to methodically scale their customer base. From the effects on revenue to the positive changes in their company culture, Florian covers the entire process and how you can replicate it with your team.
Ben Uretsky, CEO of Digital Ocean, talks with us about maintaining a strong and positive culture through explosive growth (they went from 40 employees to over 120 in less than a year). He shares things that have helped everybody stay in alignment on larger company goals and vision.
Greg Beaufait of Dundee Venture Capital talks with us about the trend of seed rounds becoming more like traditional A rounds in size and early company valuations. This has a whole new impact for the companies raising money in this new landscape and talks through some specific examples of how companies have handled the challenges in different ways.
Allie O’Connell, Director of Marketing for Bellhops, talks with us about how they’ve 5x-ed their revenue since last year, with a focus on PR, TV, Print, and word-of-mouth. She's found significant success through traditional channels and shares some replicable techniques.
Cynthia Jamin, Founder of TwirlyGirl, talked with us about the very personal reasons for starting the business. She shares how she’s remained true to her purpose at every step along the way, even when it went against the grain of what everyone else said was “right”. She proves time and time again that staying authentic to your vision and your brand will never steer you wrong.
Ai Ching Goh, Co-Founder of Piktochart, talks with us about what it’s been like starting the company in Southeast Asia. From the support of the government to finding talent, there are a ton of opportunities to take advantage of. She also shares some insights on trends she’s seen with infographics and how people are trying to visualize data for all kinds of purposes.
Aman Mann, Co-Founder/CEO of Procurify, shares stories from their early days and the relentless hustle that got them off the ground. From finding product-market fit to letting momentum and perception drive sales, this interview is fantastic for anyone struggling to achieve rapid growth.
JD Graffam, Founder of Simple Focus, an agency which also acquires SaaS products like Ballpark and Pulse App, talked with us about his product acquisition process. From financing, to improving product, to managing risk, JD gives you everything you need to replicate his strategy.
Mitch Wainer, co-founder and CMO of DigitalOcean, talks with us about how they’ve grown to over 150 people and the one of the top hosting providers, second only to AWS, in just a few short years. He shares how they’ve heavily leveraged content to fuel their growth and support existing customers.
Marti Wolf, the Chief Culture Officer at Mailchimp, talks with us about how they’ve maintained their culture of fun and weirdness as they’ve grown to over 400 people. She shares how everything is values-oriented and geared toward making sure everyone feels empowered to tinker, explore, grow, and have fun.
Ankur Nagpal, founder of Fedora, talks with us about growing his marketplace. He shares ways he helps make customers successful, how he leverages Product Hunt to drive traffic back to the Fedora platform, and lessons he learned building too many features too fast in the beginning.
Ryan Negri, co-founder of Laicos, talks with us about his first company, Negri Electronics, and how he learned the importance of working with the right people and being able to delegate. He spent time working in all aspects of the business (including boxing merchandise) to really learn the ins-and-outs of every department. He shares how he hires months in advance of what’s needed, so he can take his time making sure the right people are brought on board, and ready to go when it’s time to hit the gas pedal.
Tom Leung, co-founder of Poachable, talked with us about how Poachable got started out of a pivot from a previous company. He opened up about false positives that led them to fail a little too slow with the previous company, and how they were hours away from an acquisition before closing a new round to pursue Poachable.
Flo Motlik, co-founder of Codeship, talked with us about focus and productivity within their engineering team. Wherever there’s an opportunity to remove a task pay for another piece of software to handle it, it’s a no-brainer. He also shares how they’ve changed the way they communicate as a team and the impact it’s had on everyone.
Jonathan Schor, founder of CodeMonkey, talks with us about scaling their distribution through strategic partnerships. He talks about the ed-tech space and the interesting challenges of starting this company in Israel.
Khaled Naim, CEO of OnFleet, talks with us about their long-term approach to building their business. He shares why they choose to turn away eager customers, even handing them over to the competition, and why it’s the right thing for them in the long run.
David Ciccarelli, CEO of Voices.com and weekly contributor to the Wall Street Journal, Entrepreneur.com, and others, talks with us about building a company that's systems-oriented, and making sure you're set up to scale without sinking a ton of time and money into unnecessary tech and automation up front.
Kat Bobbitt, Co-founder and CEO of Stand In, talks with us about acquiring beta users and qualifying their feedback. She also talks about the importance and impact of adding prototyping to your workflow and the fact that designers really don’t need to know how to code to get their vision across.
Peter Wilkins, Managing Director of Hyde Park Angels, talks with us about how entrepreneurs determine if they really should go for a round of capital. And if they go for it, the key things they should consider across any industry - including value creation, traction, market, and management team.
John Sonmez, creator of Simple Programmer, talks with us about the importance of having a specialty as a developer and finding ways to stand out from the crowd. He also talks about developing your non-technical skills and how that's becoming increasingly important both in your own career development and as an employer looking to hire quality people.
Peter Reinhardt, co-founder and CEO of Segment, talks about the early days and finding their way to the current iteration of Segment. It’s a great lesson in testing your ideas in the market. He also shares some ways his team automates internal processes that they know they have to do over and over.
Dilawar Syed, President of Freshdesk, talked with us about how they've scaled globally form their headquarters in Chennai, India. He shares his personal passion for helping people outside of Silicon Valley achieve the dream of a global entrepreneurship.
Carlos Eduardo Espinal, partner at Seedcamp talks with us about the state of tech, what they're looking for in companies, and what he's looking forward to in the future. He stresses the importance of building local relationships, no matter where in the world you are, instead of waiting until you get to a hub, like Silicon Valley.
Maciej Zawadziński, CEO at Piwik, talks with us about how they turned Piwik, an originally open source product, into a full-fledged enterprise business.
Liz Wessel, co-founder ofWayUp, talked about how they're growing both sides of their marketplace - appealing to both students and companies looking for part-time employees. She shares what they learned coming out of Y Combinator and how they're scaling things rapidly.
Tucker Max, bestselling author of "I Hope They Serve Beer in Hell", and founder of Book in a Box, talks with us about how he and his team help entrepreneurs tell their stories in publishable form. He also talks about moving on from the “fratire” type stories as he’s gotten older, and how his focus now is more on lessons learned in business.
Matt Schlicht, founder of ZapChain, talked with us about growing a community and keeping the quality of participation high. He also breaks down his uniquely effective, and usually funny, content strategy.
Geoffrey Radcliffe, co-founder of Post Launch, walks us through their content strategy process that they use with clients, and teaches us easy ways to get the most SEO juice out of each and every piece of writing. He also shares some uniquely easy ways to get the content floodgates open when you feel stuck.
Amit Viswanathan, co-founder of Doctible, talks with us about how their approach to a marketplace product. He shares how they’re able to generate sales on the supply side, and how they’ve come up with ways to generate value in the product beyond bringing the supply side (which often takes some time to grow).
Michael Selepec, co-founder of Pick, talks with us about their strategies to infiltrate enterprise companies and gain adoption among employees. He shares sales tactics and lessons learned from his early years at Yammer.
Ryan Bettencourt, managing director of Cursive Labs, talks with us about their venture model and evergreen strategy to running their studio. He outlines their three phases (Ideation, Incubation, and Growth) and how they use a formula of metrics to be brutally honest of when to move a product on to the next phase or kill it and start fresh.
Dave Nevogt, cofounder of Hubstaff, talked with us about their heavy focus on SEO. He shares their techniques and some easy wins to help get the most juice out of all your content.
Andy Sparks, co-founder of Mattermark, talks about Mattermark's sales strategy and culture of their sales team. He shares how they heavily rely on customer discovery and gain a deep understanding of what people need, as well as some tactical points of closing sales.
Neil Patel, co-founder of Crazy Egg, KISSMetrics, and Quick Sprout, talks with us about all things marketing and sales. He shares his approach to content strategy, his recent experiments in Lifestyle Marketing, and how his sales strategies differ from company to company.
Nathan Barry, founder of ConvertKit and author of Authority, talked with us about the struggles of getting a SaaS app off the ground. He focused on the hard decision of knowing when to invest both time and money into an idea, even when there aren’t clear cut signs of success.
Sahil Lavinia, founder and CEO of Gumroad, talks with us about their philosophy for product development and creating something that serves a variety of verticals well without niching down too much. He shares how they identify features that improve the product for the most people, support the vision and mission for the company, and are achievable by their small team.
Jordan Gutierez, founder of Laleo and COO of Wishpond, talks with us about his entrepreneurial adventures, starting when he was just 4 years old. At the age of 17 he started Laleo, which quickly grew to be a Million+ dollar business. He attributes much of his success to his focus on building the best relationships and reputation possible. He brought that same customer focus to Wishpond, and again is seeing great success by focusing on what customer’s really want and delivering on that.
Dan Martell, Founder of Clarity.fm, talks with us about his incredible journey to entrepreneurship. He also shares his latest big news with us...the sale of his third company, Clarity, to the Fundable team.
Andrew Dumont, EIR at Betaworks, talks with us about his experiences building and selling Stride CRM, all while running business development at Moz. He shares his views on the difference between biz dev and sales, touching on how powerful it can be for scaling businesses without full-fledged sales teams. It didn’t take us long to figure out why Andrew made Forbes’ 30 Under 30 list!
Robert Mueller, Co-Founder of FastMail, talks with us about growing the company since 1999 and surviving the first dot com bust. During this 15-year journey they were acquired, but subsequently bought the company back a few years later and are now wholly owned by the staff. He also shares his initial fears and realities of taking the leap into founding a startup, especially during those early days.
Mattan Griffel, growth expert and founder and CEO of OneMonth, talks about customer acquisition and activation. He discusses what metrics you should be tracking and tweaking, and common mistakes he sees people make time and time again.
Brian Balfour, VP of Growth at HubSpot and author of the Coelevate blog, talks with us in-depth about his process for building a growth machine. He walks us through each step of their experiments and how they determine what to focus on. He talks about the key differences between being iterative vs. incremental. This was an incredibly enlightening interview.
Jeff Berg, Founder and Developer at Planning Center, talks about how he's grown his self-funded company to over 30 employees and over 3 million users across their suite of apps. He shares his 3 principles for success with us, and how he's able to maintain such an awesome culture and team as they continue to grow.
Gordon Wintrob, Co-Founder of StackLead, talks about their unique approach to onboarding and activation. He walks us through their flow and shares the effectiveness of different techniques. He also shares some of the learnings that came out of YCombinator.
Scott Nixon, Co-Founder and CTO of Happy Herbivore, talks about the incredible growth he and his wife have seen over the past few years. He dives deep into the strategies and benefits of retargeting, and shares some staggering numbers. If you haven’t experimented with retargeting before, you certainly will after this episode.
Josh Long, designer, writer, and creator of many awesome products, talks with us about his balance between multiple projects and income streams, and his passion for learning through all his different projects. He also shares both his excitement and concerns about moving forward with a single focus on one product, and aiming much bigger than he ever has in the past.
Zach Holman, one of the first engineers at GitHub talks about how their culture and process have changed as they’ve grown from about 10 employees to over 250, (about 2/3 or which are remote). He details which bits of process were necessary and helped them scale as well as which aspects of their culture they’ve fought (successfully) to defend over the years.
Gabriel Weinberg, founder and CEO of DuckDuckGo, talks about his guide to building sustainable and lasting traction throughout the lifetime of a business, and how you can be testing traction channels even before you launch. He also shared his story behind the billboard he bought for DuckDuckGo right in Google’s backyard that landed them a story in USA Today.
Manuel Weiss, Co-Founder and CMO of Codeship, shares how they apply the scientific method to everything they do, particularly in their marketing pipeline. He shares examples of experiments and how they iterate over time until they’ve optimized an assumption, and also talks through their new framework and building blocks for deploying and maximizing their marketing materials.
Lee Jacobson, CEO of Apmetrix, talked with us about getting past the “power through it” mentality and opening yourself up to pivoting. By trusting in and listing to the data you collect you can follow various paths to revenue. He also talked about their method of lead-scoring so they can make the most of their sales cycle.
Cat Noone, Co-Founder of Liberio, talks with us about their journey raising a seed round in Berlin. She shares strategies they’ve discovered in building their pitch deck, meetings with VCs, and the thought behind raising money in the first place.
Sean Ellis, Founder and CEO of Qualaroo and GrowthHackers talks about how he massively increased growth at Qualaroo just by changing up their pricing model. He also talks about his motivations behind creating and growing the community at GrowthHackers.com and the external benefits it brings to marketers.
Melanie Gordon, Co-Founder and CEO of TapHunter, shares the cold-calling and sales techniques they’ve used to scale to profitability within a year of taking a seed round of funding. She also talks about the challenges of selling a SaaS product to non-technical, brick-and-mortar businesses and how they’ve overcome them.
Robert Williams, Founder of LetsWorkshop.com, talks about how he focused on solving a huge pain point that he personally experienced, and grew it into a super successful startup. He shares his learnings from the 30x500 course and how he’s been able to grow so quickly by staying focused on helping his customers succeed.
Alex Moore, Founder and CEO of Boomerang, talks with us about viral tactics he used to grow a product that most people didn’t want others to know they were using. He also shares a hilarious story of how he got his first investor, Dave McClure.
Colin Nederkoorn, Founder and CEO of Customer.io, talks about the tactics he used to build early traction and how they converted that traction to an unconventional round of funding that rocketed them to profitability.
Scot Chisholm, Co-Founder and CEO of StayClassy, talks with us about his unusual route to raising 1.5 million seed funding over the course of 2 years and how mentors and advisors helped them grow into one of the biggest non-profit donation platforms in the world.
Paul Farnell, Co-Founder and CEO of Litmus, talks about their early growth and how they were able to reach profitability without ever raising “traditional” rounds of funding. He shares the creative ways they funded themselves, including selling pre-orders of their product before it was ready, exclusive “patron accounts”, and more.
Jason Cohen, Founder and CTO of WP Engine, talks about why you shouldn’t be afraid to make ambitious changes to your strategy or pricing, and what those enhancements may look like. He also talks about the differences between raising money to grow your company vs. self-funding all the way.
Hiten Shah, Founder of CrazyEgg and KISSmetrics, talked about the pros and cons of funding vs. self-funding, and the impact each can have on your focus and early-stage strategy. Hiten also talked about mistakes he sees early-stage companies making time and time again.
Today we talked with Gregory Ciotti, the man behind Help Scout’s inbound marketing. He breaks down his process for producing his unique, research-backed content, and he also talks about the recent decision to pull down the email wall to all their guides, letting them live out in the open.