Eliot Peper author of Neon Fever Dream and Cumulus, talks with us about how we are signing over our data in exchange for free services, and what questions we should be asking before signing the dotted line. Eliot also compares his fiction book Cumulus to the world around him, and how very much of the systems that tore down his fictious society are already in place within our own world.
In this final episode, we summarize how big companies are using our data as a new currency. With companies such as Google and Facebook we are trading our data in exchange for the benefits of their product. Is the solution to stop giving big companies our information, or is it about recognizing how companies are using our data and making a conscience decision of what information we give away? We tackle these questions and more on this week's episode.
JR Little, author of Listening Brands, and is the Global Head of Innovation at Carat, talks with us about how brands can leverage social data to increase the effectiveness of marketing campaigns. He also shares the importance of using data points to see the trends and commonalities of how people relate to your brand, which in turn will give you a stronger competitive advantage.
In this fifth episode of the data series we look into some examples of companies using big data in unique ways. Yelp is using modern search terms to find the perfect restaurant, businesses are changing their marketing depending on the current weather, Google tracks their employee's patterns to see if they are thinking about quitting, and Joel Selanikio discusses about using big data to transform global health policy.
Derrick Harris of Mesosphere talks with us about how data is changing the way businesses operate. The ability to capture data at quantity and analyze it at speed has enabled companies to create much more personalized experiences and develop competitive advantages. This means it's more critical than ever to use data to be competitive in just about any market.
In this episode we take a deep dive into OKRs (Objectives and Key Results) and why you should consider setting them up at your company. We learn how to use OKRs to achieve large, ambitious company goals, while keeping everyone on track at the team and individual level. We'll walk through some specifics that you can use to set yourself up for success, and include history about how these acronyms even came to be. Including interviews with Thomas Knoll of Revelry.co and Kevan Lee of Buffer.
In part three of our series on data, we explore how three incredible companies, Hubspot, Codeship, and Shopify, leverage data to inform growth. We'll take you through each of their stories and break down the key elements they use to drive systematic growth. From "question-storming" to prioritization techniques, launching and measuring, you'll learn what it takes to successfully launch, measure, and learn from your experiments. Including interviews with Brian Balfour of Hubspot, Manuel Weiss of Codeship, and Mike Thorpe of Shopify
Amr Awadalla, co-founder of Cloudera, talks with us about how they originally thought their customers would just be tech/web/telecom/financial industries, but the advent of the "internet of things" completely changed the game. Their technology is now being used for everything from early detection of sepsis after operations, saving hundreds of thousands of lives, to massive-scale agricultural implementations. This is an eye-opening look at how one technology can literally change the world. And according go Awadallah, it wouldn't have happened without Yahoo's initial embrace of the open-source.
In the second part of our series on data we talk about the origins of Hadoop, the technology that formed the very foundation of what we know as “big data”. The emergence of Hadoop represents perhaps the single most important development in our lifetimes for storing, processing, and retrieving big data. And not only is this technology behind just about everything you touch on the web, it’s now even being used in the medical field to save lives.
Vas Natarajan, Partner at Accel Ventures, talked with us about how data has impacted not only their industry, but businesses of every size all over the globe. He talks about the speed at which seed stage companies can move given the new access to collect and analyze data. He also discusses the new market of companies looking to help make data easier to collect, analyze and share up and down the entire stack.
We dive into two case studies, one on how the Cleveland Cavs use big data to keep in touch with their fans and how Mirum, a global marketing agency, helped one startup implement some data tracking anyone can do today.
Will Hench, founder of ThreadLab, talks with us about their unique approach to ecommerce selling, designed to reduce the buyer's cognitive load by making choices for them, and using data to guide these choices.
Jason Amunwa, Director of Product for Filament, talks with us about their process for iterating their way to product market fit. He talks a lot about things they’ve learned from beta users, and how they’re working toward making new users as successful as possible.
Ai Ching Goh, Co-Founder of Piktochart, talks with us about what it’s been like starting the company in Southeast Asia. From the support of the government to finding talent, there are a ton of opportunities to take advantage of. She also shares some insights on trends she’s seen with infographics and how people are trying to visualize data for all kinds of purposes.
Richard White, CEO of UserVoice, talks with us about using behavioral data to help drive product decisions and feature iterations. He talks about finding the balance between looking at data and trusting your gut instincts, and how this changes as companies mature.
Peter Reinhardt, co-founder and CEO of Segment, talks about the early days and finding their way to the current iteration of Segment. It’s a great lesson in testing your ideas in the market. He also shares some ways his team automates internal processes that they know they have to do over and over.
Maciej Zawadziński, CEO at Piwik, talks with us about how they turned Piwik, an originally open source product, into a full-fledged enterprise business.
Andy Sparks, co-founder of Mattermark, talks about Mattermark's sales strategy and culture of their sales team. He shares how they heavily rely on customer discovery and gain a deep understanding of what people need, as well as some tactical points of closing sales.
George Eiskamp, CEO of GroundMetrics, talked with us about the struggles of breaking into the Oil and Gas industry. He shares how he was able to build some key relationships early on, and some of the business decisions he made that went against conventional wisdom that turned out to be the right call.
Stefan Martinovic, Co-Founder of Create.io, talks with us about automating the very time intensive, archaic process of pricing projects and estimating the economic outcome of real estate development projects. They took a manual process that previously took many weeks and could cost over $10k can now be done in minutes. He shares about how he’s been traveling the country to meet people face to face in order to get buy-in from a variety of stakeholders, city by city, to methodically grow the business. The human element is crucial in this industry, and they’re using that to their advantage.
Leslie Bradshaw, Managing Partner at Made by Many NY, talks about how they capture and use both qualitative and quantitative data to make key product decisions, like what features to build. She talks about finding insights in behavioral patterns, and using something as simple as a pencil and paper to prototype an idea. She also talks about developing yourself as a thought leader through content marketing to win bigger clients and higher-caliber work.
Gordon Wintrob, Co-Founder of StackLead, talks about their unique approach to onboarding and activation. He walks us through their flow and shares the effectiveness of different techniques. He also shares some of the learnings that came out of YCombinator.
Navid Alipour, Co-Founder and Managing Partner of Analytics Ventures, talks with us about the changing landscape of investment, and how the emergence of syndicates opens up a whole new world of investment opportunities for the average joe. He also talks about what characteristics are most important in a founder seeking investment.
Lee Jacobson, CEO of Apmetrix, talked with us about getting past the “power through it” mentality and opening yourself up to pivoting. By trusting in and listing to the data you collect you can follow various paths to revenue. He also talked about their method of lead-scoring so they can make the most of their sales cycle.
Ben Sardella, sales guru and co-founder of Datanyze, talks about specific sales tactics like personalized emails, social media outreach and more. He shares his “6-touch-point process” and digs into the mistakes he sees companies make over and over again.