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culture Podcast Episodes

Achieve big, ambitious goals with OKRs (Data Ep 4)

In this episode we take a deep dive into OKRs (Objectives and Key Results) and why you should consider setting them up at your company. We learn how to use OKRs to achieve large, ambitious company goals, while keeping everyone on track at the team and individual level. We'll walk through some specifics that you can use to set yourself up for success, and include history about how these acronyms even came to be. Including interviews with Thomas Knoll of Revelry.co and Kevan Lee of Buffer.

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Interview: Gregg Parise of Events.com on Prioritizing Culture to Fuel Growth

Gregg Parise, CEO of Events.com, talks with us about how they’ve prioritized culture above all else, and how impactful that has been on their ability to grow and win in the marketplace.

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Interview: Alex Berman of InspireBeats on Stepping Up Your Cold-Email Game

Alex Berman, Chief Marketing Sumo at InspireBeats, talks with us about how they’ve built their business by sending over a million targeted, personalized cold emails. He shares some great tips for improving your emailing efforts and closing more deals.

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Interview: Thomas Knoll on Entrepreneurship for Couples

Thomas Knoll, serial entrepreneur and personal advisor, talks with us about his new venture, Knoll Consulting. He teamed up with his wife, a licensed psychotherapist to create a 6-week course designed to help entrepreneurs and their partners find a variety of new ways of communicating more effectively with one another (including things like practicing fights before they happen)! There's a special discount for Rocketship listeners - use code: ROCKETSHIP at checkout and get $100 off the course price.

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Interview: Ian Crosby of Bench on How to Build Something People Want to Buy

Ian Crosby, co-founder and CEO of Bench, talks with us about their journey from a totally manual process to something vastly more efficient and scalable. He also talks about how to think differently about the problems you’re solving and creating something people really want.

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Interview: Ken Davenport of Mission Edge on How to Embed Giving Back into Your Company

Ken Davenport, CEO of Mission Edge, talks with us about how they’re helping non-profits run the business side of their organizations. He talks about how millennials enjoy giving back in a much more hands on way, and how organizations can give back to the community in various ways, like skilled corporate volunteer programs. He also covers the new concept of impact investing and other ways to give back and still receive returns.

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Interview: Ben Uretsky of Digital Ocean on How to Strengthen Culture During Rapid Growth Spurts

Ben Uretsky, CEO of Digital Ocean, talks with us about maintaining a strong and positive culture through explosive growth (they went from 40 employees to over 120 in less than a year). He shares things that have helped everybody stay in alignment on larger company goals and vision.

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Interview: Aman Mann of Procurify on Fake it Until You Make it...Perception is Everything

Aman Mann, Co-Founder/CEO of Procurify, shares stories from their early days and the relentless hustle that got them off the ground. From finding product-market fit to letting momentum and perception drive sales, this interview is fantastic for anyone struggling to achieve rapid growth.

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Interview: Marti Wolf of Mailchimp on How Mailchimp Adds Process Without Sacrificing Culture

Marti Wolf, the Chief Culture Officer at Mailchimp, talks with us about how they’ve maintained their culture of fun and weirdness as they’ve grown to over 400 people. She shares how everything is values-oriented and geared toward making sure everyone feels empowered to tinker, explore, grow, and have fun.

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Interview: Ankur Nagpal of Fedora on The Hidden Costs of Building a Feature

Ankur Nagpal, founder of Fedora, talks with us about growing his marketplace. He shares ways he helps make customers successful, how he leverages Product Hunt to drive traffic back to the Fedora platform, and lessons he learned building too many features too fast in the beginning.

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Interview: Ryan Negri of Laicos on Building a Foundation Optimized to Scale

Ryan Negri, co-founder of Laicos, talks with us about his first company, Negri Electronics, and how he learned the importance of working with the right people and being able to delegate. He spent time working in all aspects of the business (including boxing merchandise) to really learn the ins-and-outs of every department. He shares how he hires months in advance of what’s needed, so he can take his time making sure the right people are brought on board, and ready to go when it’s time to hit the gas pedal.

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Interview: Khaled Naim of OnFleet on How Saying "No" Kept this Startup on Track

Khaled Naim, CEO of OnFleet, talks with us about their long-term approach to building their business. He shares why they choose to turn away eager customers, even handing them over to the competition, and why it’s the right thing for them in the long run.

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Interview: Joelle Emerson of Paradigm on Why You Need to Diversify Your Team

Joelle Emerson, co-founder of Paradigm and former women’s rights attorney, talks with us about their approach to helping companies recruit and nurture more diverse talent, and the studies behind the benefits of putting together more diversified teams. She mentions trends she sees in tech, specifically in the Valley, as well as things companies can do at different stages to help set the foundation for a more inclusive culture.

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Interview: Andy Sparks of Mattermark on The Pipeline Tactics of Mattermark’s Sales Team

Andy Sparks, co-founder of Mattermark, talks about Mattermark's sales strategy and culture of their sales team. He shares how they heavily rely on customer discovery and gain a deep understanding of what people need, as well as some tactical points of closing sales.

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Interview: Sahil Lavinia of Gumroad on Prioritizing Product Features Based on OKRs

Sahil Lavinia, founder and CEO of Gumroad, talks with us about their philosophy for product development and creating something that serves a variety of verticals well without niching down too much. He shares how they identify features that improve the product for the most people, support the vision and mission for the company, and are achievable by their small team.

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Interview: Chuck Longanecker of Digital Telepathy on Company Culture is More Than a Ping Pong Table

Chuck Longanecker, Founder of Digital Telepathy, talks with us about how they’ve built one of the absolute coolest cultures around. He’s completely open about the effort it takes and the tactics that help them build, maintain, and evolve their culture as the team grows.

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Interview: Al Bsharah on Fantastic Techniques to Motivate Your Team

In this special compilation episode, we talk with the founders of three very different companies about the unique (and effective) ways they motivate their teams. No matter your stage, there's something valuable for everyone to take away from this episode. A very special thank you to Al Bsharah, Bryan Hall, Angela Cois and Mel Gordon.

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Interview: Josh Anon of Visioneer Studios on Storytelling for Startups

Josh Anon, Founder of Visioneer Studios, talks with us about the importance and the impact of storytelling. He takes something that often seems abstract and breaks it down into tangible elements that anyone can replicate to help better tell the story of their company. Truly enlightening talk with Josh.

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Interview: Thomas Knoll of PrimeLoop on Why Your Company Should Ban Email

Thomas Knoll, Founder of PrimeLoop, talks about why he’s baked the “no internal email” rule into his company. He talks about the insane benefits to workflow, culture, and sanity, as well as how any company can start to implement the same processes, regardless of size. He shares what tools they use to replace the need for email and why each is so much more efficient both in the short, and the long run.

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Developing Stronger, Smarter Startup Communities

We attended Tech Cocktail's Celebrate Conference in Downtown Las Vegas and put together an absolutely killer episode with the very best highlights of the event. The overarching theme is all about building strong startup communities. We talk to a couple key players in the success of building up the Las Vegas tech scene, and have clips of Tony Hsieh's keynote talk about "Cities as Startups".

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Interview: Zach Holman of Github on How GitHub Scaled Past Dunbar's Number Without Losing Their Culture

Zach Holman, one of the first engineers at GitHub talks about how their culture and process have changed as they’ve grown from about 10 employees to over 250, (about 2/3 or which are remote). He details which bits of process were necessary and helped them scale as well as which aspects of their culture they’ve fought (successfully) to defend over the years.

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Interview: Carolyn Kopprasch of Buffer on Buffer's Secret to Killer Customer Service and Strategic Hiring

Carolyn Kopprasch, Chief Happiness Officer at Buffer, talks with us about how they’ve kept up quality as they’ve grown their support team, and the unconventional ways they’ve scaled. She also shared super actionable tips on how they use HelpScout to process hundreds of job applications every single month and how they find good culture fits for the team.

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