Introducing a new show from!

This New Economy - A Podcast Exploring Humanity Through Economics

Listen Now

Series five: Episode three

What the CAC?!

PListen Now

episode details


What the CAC?!

In episode three of our SaaS series we talk about the metrics that really matter to a subscription business. Identifying the health of your business isn't necessarily as simple as looking at MRR or a basic churn rate, but rather digging into things like CAC to LTV ratio (or the cost to acquire a customer vs. what that customer is worth over their lifetime.) Don't worry, we don't get too in the weeds, but this stuff is critical to master for anyone running a SaaS business.

Featuring clips from Dave McClure and an interview with John Warrillow.

all episodes

episode three

What the CAC?!


episode four

Winning the market


episode five

Scaling SaaS


Series Interviews

Clay Collins Leadpages

Why SaaS exists


Bobby Martin The Hockey Stick Principles

The four stages of SaaS growth


John Warrillow Value Builder System

The Value Builder System