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Series four: Episode two

It's more than a Milkshake

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It's more than a Milkshake

In this second episode of the Product series, we dive into some practical examples of the Job's To Be Done (JTBD) framework. Eric White helps us look into how Bob Moesta was able to transform the sellability of condominiums in Detroit that seemed unsellable. We then take a look at how Clay Christensen used the JTBD framework to find the job that a milkshake does for millions of people every morning. From there we finish off the episode with Alan Klement talking about how Dan Martell used the JTBD framework to find a need, and then fulfill it inside of the Startup world.

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