The evolution of the baseball cap

EPISODE 1

The evolution of the baseball cap

In this first episode of the Product series we track the start, evolution and explosion of growth that occured in the baseball cap industry. We look at how a few key people and decisions caused a once non-existent product to bloom into a two billion dollar market. We then segway from a highly successful product, to a highly successful product manager, Ben Foster. Ben defines what makes a project manager crucial and effective, and what the difference between a good and great product manager is.