In this first episode of the Product series we track the start, evolution and explosion of growth that occured in the baseball cap industry. We look at how a few key people and decisions caused a once non-existent product to bloom into a two billion dollar market. We then segway from a highly successful product, to a highly successful product manager, Ben Foster. Ben defines what makes a project manager crucial and effective, and what the difference between a good and great product manager is.
"Product management is making the product successful in the market period." - @fosterinnovatestweet this
"A great product manager knows the strengths and weaknesses of their product, what is great and what they need to fix." - @fosterinnovatestweet this