In the first episode of our Growth series we dive into the history of growth and growth hacking with clips from Sean Ellis (who coined the phrase) and Andrew Chen (who wrote one of the seminal articles on the topic). We'll break down the term Growth Hacking to better understand the origins of the phrase and dive into some of the basics you need to understand about Growth and how it differs from Marketing.
"Understand the nature of your product to find growth & distribution channels." -Sean Ellistweet this
"It was a lot easier to convince an early startup to hire a growth person than a marketing person." -Andrew Chentweet this