In the first part of our data series, we bring the stories of two organizations that are using data to impact their businesses. While the Cleveland Cavaliers are tracking user behavior to provide more custom experiences for fans in the physical space, a local startup is gaining insights into the effectiveness of ad spends and outreach campaigns. The takeaway: whether you're large or small, data will play an integral role in your business, so it's time get smart about it.
Including interviews with Michael Conley of the Cleveland Cavaliers and Karen Bellin of Mirum.
"We're taking a lot of the guessing out of the equation so we can deliver the right message at the right time." -Michael Conleytweet this
"Only focus on two or three metrics - everything else is diagnostic." -Karen Bellintweet this
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