20 minute interviews with successful startup founders sharing tips, tricks and stories about the lessons they've learned along the way.


EP63: Retargeting Tactics That Unlocked $40,000 in RevenueSeptember 18, 2014

Scott Nixon, Co-Founder and CTO of Happy Herbivore, talks about the incredible growth he and his wife have seen over the past few years. He dives deep into the strategies and benefits of retargeting, and shares some staggering numbers. If you haven’t experimented with retargeting before, you certainly will after this episode.

Tweetable Bits:

"For every dollar we spend on retargeting we make $3 - $5"

"Branding through multiple interactions and providing value = the best strategy for consistent sales"

EP62: Physical Goods vs. Software: The Key Differences That Will Change Your StrategySeptember 16, 2014

Kosta Gara, Founder & CEO of Vionic, talks about the differences between a traditional consumer-product environment (like cosmetics or energy drinks) versus a B2B software company. We cover everything from product development to sales, marketing and growth.

EP61: What Investors Really Look For in FoundersSeptember 11, 2014

Navid Alipour, Co-Founder and Managing Partner of Analytics Ventures, talks with us about the changing landscape of investment, and how the emergence of syndicates opens up a whole new world of investment opportunities for the average joe. He also talks about what characteristics are most important in a founder seeking investment.

EP60: Lessons Learned From a $25 Million Dollar AcquisitionSeptember 9, 2014

Brad Flora, Founder and CEO of Perfect Audience, talks about the recent acquisition of his company. He shares the ups and downs of the entire process, the unexpected points along the way, and how things have changed post-sale.

EP59: How to Go Beyond Simple Execution and Go After a Huge OpportunitySeptember 4, 2014

Josh Long, designer, writer, and creator of many awesome products, talks with us about his balance between multiple projects and income streams, and his passion for learning through all his different projects. He also shares both his excitement and concerns about moving forward with a single focus on one product, and aiming much bigger than he ever has in the past.

EP58: Things You Never Considered About Enterprise SalesSeptember 2, 2014

David Warren, Founder and CEO of LIA, talks with us about his endeavors in the enterprise sales space. He shares some amazingly intuitive advice and some great stories.

EP57: How GitHub Scaled Past Dunbar's Number without Losing their CultureAugust 28, 2014

Zach Holman, one of the first engineers at GitHub talks about how their culture and process have changed as they’ve grown from about 10 employees to over 250, (about 2/3 or which are remote). He details which bits of process were necessary and helped them scale as well as which aspects of their culture they’ve fought successfully to defend over the years.

EP56: Getting Past Your Biases to Unlock Unimaginable Growth ChannelsAugust 26, 2014

Gabriel Weinberg, founder and CEO of DuckDuckGo, talks about his guide to building sustainable and lasting traction throughout the lifetime of a business, and how you can be testing traction channels even before you launch. He also shared his story behind the billboard he bought for DuckDuckGo right in Google’s backyard that landed them a story in USA Today.

EP55: When to Stop Focusing on Building an Audience and Start Pounding the PavementAugust 21, 2014

Rob Walling, Founder of Drip, Co-Host of Startups for the Rest of Us, and Co-Creator of MicroConf, talks all about how they’ve used their podcast and conference to build an incredibly loyal audience, and how that has affected his product at various stages of development and growth. He weighs in on whether it’s necessary or not to have an audience in order to grow and scale your product. You may be surprised at his answer!

EP54: How to Make, Test, and Iterate on Marketing Assumptions w/ Manuel WeissAugust 19, 2014

Manuel Weiss, Co-Founder and CMO of Codeship, shares how they apply the scientific method to everything they do, particularly in their marketing pipeline. He shares examples of experiments and how they iterate over time until they’ve optimized an assumption, and also talks through their new framework and building blocks for deploying and maximizing their marketing materials.

EP53: When to Stop "Powering Through" and Pivot w/ Lee JacobsonAugust 14, 2014

Lee Jacobson, CEO of Apmetrix, talks with us about getting past the “power through it” mentality and opening yourself up to pivoting. By trusting in (and listing to) the data you collect, you can follow various paths to revenue. He also talks about their method of lead-scoring so they can make the most of their sales cycle.

EP52: Why You Should Forget Pre-Defined Product Categories w/ Basecamp's Ryan SingerAugust 12, 2014

Ryan Singer, Product Manager at Basecamp, talked with us about stripping away pre-defined product categories and focusing on the niche you’re filling and the problem you’re solving. He shares lessons learned with Basecamp, as well as how they use Jobs-To-Be-Done to help them when they get lost.

EP51: How to Raise Money Outside of San Francisco with Cat NooneAugust 7, 2014

Cat Noone, Co-Founder of Liberio, talks with us about their journey raising a seed round in Berlin. She shares strategies they’ve discovered in building their pitch deck, meetings with VCs, and the thought behind raising money in the first place.

EP50: Sean Ellis on How to Find Unique Growth Channels Beyond ContentAugust 5, 2014

Sean Ellis, Founder and CEO of Qualaroo and GrowthHackers talks about how he massively increased growth at Qualaroo just by changing up their pricing model. He also talks about his motivations behind creating and growing the community at GrowthHackers.com and the external benefits it brings to marketers.

EP49: Time management tips to make your team insanely productive with Owais PeerJuly 31, 2014

Owais Peer, Co-Founder of Global App Testing, talks about his unique productivity hacks he uses with his entire team. We also discuss his bottom up approach to management and how they use the Pomodoro technique to measure just about everything on their to-do list.

EP48: Attracting Enterprise Customers Through Inbound Leads with Brian ZuercherJuly 29, 2014

Brian Zuecher, Founder and CEO of Seen, talks about the challenges of building a SaaS app for large-scale brands to help promote their social marketing channels through powerful influencers and brand advocates.

EP47: Bulletproof Sales Techniques That Scale - With Melanie GordonJuly 24, 2014

Melanie Gordon, Co-Founder and CEO of TapHunter, shares the cold-calling and sales techniques they’ve used to scale to profitability within a year of taking a seed round of funding. She also talks about the challenges of selling a SaaS product to non-technical, brick-and-mortar businesses and how they’ve overcome them.

EP46: Buffer's Secret to Killer Customer Service and Strategic Hiring with Carolyn KoppraschJuly 22, 2014

Carolyn Kopprasch, Chief Happiness Officer at Buffer, talks with us about how they’ve kept up quality as they’ve grown their support team, and the unconventional ways they’ve scaled. She also shared super actionable tips on how they use HelpScout to process hundreds of job applications every single month and how they find good culture fits for the team.

EP45: How to Identify a Pain Worth Solving and Turn It Into a Profitable BusinessJuly 17, 2014

Robert Williams, Founder of LetsWorkshop.com, talks about how he focused on solving a huge pain point that he personally experienced, and grew it into a super successful startup. He shares his learnings from the 30x500 course and how he’s been able to grow so quickly by staying focused on helping his customers succeed.

EP44: Alex Moore Spills the Ultra-Creative Viral Hooks He Uses to Grow BoomerangJuly 15, 2014

Alex Moore, Founder and CEO of Boomerang, talks with us about viral tactics he used to grow a product that most people didn’t want others to know they were using. He also shares a hilarious story of how he got his first investor, Dave McClure.

EP43: What Investors Consider When Deciding To Invest In You with Elliot SchneierJuly 10, 2014

Elliot Schneier, COO of Fundable, talks with us about the key factors that investors look for when deciding to invest in you. He shared incredibly thorough insights on topics ranging from idea to traction to funding. He also talked with us about their strategies behind acquiring companies like LaunchRock and what makes them opt to build something in-house.

EP42: Christine Lu Speaks Out About Startup Founder DepressionJuly 8, 2014

Christine Lu, Co-Founder and CEO of Affinity China speaks out about mental health and founder depression. She not only shares her own personal story, but her perspective on why depression is so prominent among startup founders.

EP41: How To Get Featured in VentureBeat with Conrad EgusaJuly 3, 2014

Conrad Egusa, former Venture Beat writer and founder of Publicize, shares his incredibly effective process for getting press in big publications. None of it requires hiring a pr firm, having existing relationships with journalists, or any other myths you thought to be true. Super actionable advice in this episode.

EP40: Getting Over the Fear of Starting a Business with Garrett Dimon of SifterJuly 1, 2014

Garrett Dimon, founder of Sifter, talks about some of the silliest excuses people make to not start their own company (including his own). He also shares the unexpected benefits that came down the line from running his own business.

EP39: The Similarities Between Planning Events & Launching Products with Nick O’NeillJune 26, 2014

Nick O’Neill, Founder of Startup Stats, talks with us about event planning. He shares his process for deciding what kind of event to plan, lining up speakers and ticket sales. There’s an amazing amount of similarities to launching a product.

EP38: Vertical Marketing Strategies and Designing a Company Culture with Jesse & Taylor of YNABJune 24, 2014

Jesse Mecham and Taylor Brown of You Need a Budget share their strategies for taking a product with broad appeal and segmenting it down to market to different verticals. They also talk about being deliberate in their hiring process and company culture, especially with a distributed team.

EP37: “Fundstrapping” Your Way to Profitability with Colin Nederkoorn of Customer.ioJune 19, 2014

Colin Nederkoorn, Founder and CEO of Customer.io, talks about the tactics he used to build early traction and how they converted that traction to an unconventional round of funding that rocketed them to profitability.

EP36: Raising outside of San Francisco and Leveraging The Right Mix of Advisors Scot Chisholm of StayClassyJune 17, 2014

Scot Chisholm, Co-Founder and CEO of StayClassy, talks with us about his unusual route to raising 1.5 million seed funding over the course of 2 years and how mentors and advisors helped them grow into one of the biggest non-profit donation platforms in the world.

EP35: Paul Farnell of Litmus on Creative Funding Strategies For Early GrowthJune 12, 2014

Paul Farnell, Co-Founder and CEO of Litmus, talks about their early growth and how they were able to reach profitability without ever raising “traditional” rounds of funding. He shares the creative ways they funded themselves, including selling pre-orders of their product before it was ready, exclusive “patron accounts”, and more.

EP34: Ben Sardella Shares Sales Tactics That Actually WorkJune 10, 2014

Ben Sardella, sales guru and co-founder of Datanyze, talks about specific sales tactics like personalized emails, social media outreach and more. He shares his “6-touch-point process” and digs into the mistakes he sees companies make over and over again.

EP33: Nick Francis Talks Fundraising Without Venture CapitalJune 5, 2014

Nick Francis, co-founder and CEO of Help Scout, brings a unique, middle-ground, perspective on funding and growth. He also talks about how going through TechStars Boston had a huge impact on their trajectory.

EP32: Aaron Ross Shares Sales Tactics Aimed at Tripling RevenueJune 3, 2014

Aaron Ross, best-selling author of Predictable Revenue, talks with us about how he build an outbound sales program at Salesforce that increased recurring revenues by over 100 million dollars. We talked all about his tips and tricks for cold-calling and how to reach people by getting out from behind your computer screen.

EP31: David Sherry on the Power of AuthenticityMay 29, 2014

David Sherry, Founder of Death to the Stock Photo, talks about the importance of authenticity. He shared his techniques for keeping high-touch engagement at the forefront of all their community-building efforts and how they’re able to grow their list by 10,000 subscribers a month.

EP30: Nathan Gilmore On Streamlined Planning for Small TeamsMay 27, 2014

Nathan Gilmore, Co-Founder of TeamGantt, shares how they bootstrapped their way to thousands of monthly customers. He also talked about the benefits of Gantt vs. other methodologies.

EP29: John Sheehan on Marketing to Developers and Releasing Free Tools for Lead GenerationMay 22, 2014

John Sheehan, Co-Founder and CEO of Runscope, talks about how to market to developers. He shares how they've both aqcuired and built an arsenal of free tools, and how those tools have become the primary source of qualified lead generation for Runscope.

EP28: Mark Roberge of HubSpot on Setting Up Painless Content Production ProcessesMay 20, 2014

Mark Roberge, Chief Revenue Officer of HubSpot, talks about really easy ways to turn your company into a content machine and drive more inbound leads. He also dives deep into HubSpot’s sales process and the metrics-driven approach that worked so well for them, even in the early days.

EP27: Jason Cohen Talks Growth, Pricing, and the Realities of FundingMay 15, 2014

Jason Cohen, Founder and CTO of WP Engine, talks about why you shouldn’t be afraid to make ambitious changes to your strategy or pricing, and what those enhancements may look like. He also talks about the realities between raising money to grow your company vs. self-funding all the way.

EP26: Drew Strojny on The Importance of Getting Sh*t Done vs. Focusing on PerfectionMay 13, 2014

Drew Strojny, former NFL player and Founder of The Theme Foundry and Memberful, talks about how Memberful was built internally out of necessity and later opened to the public. He also talks about how to stay positive and hungry, despite moving slower than your competition when you have a tiny team.

EP25: Thomas Schranz Talks Product Philosophy: JTBD & Minimum Marketable FeaturesMay 8, 2014

Thomas Schranz, Co-Founder & CEO of Blossom.io talks about how he thinks differently about product management. He doesn’t blindly follow standard agile practices - he picks the right tool for the job and avoids unnecessary process. He digs into Jobs-To-Be-Done and the concept of Minimum Marketable Features.

EP24: Danielle Morrill Talks Fundraising, Metrics, and Phenomenal Twitter RantsMay 6, 2014

Danielle Morrill, Co-Founder and CEO of Mattermark, talks all about funding - when companies should consider seeking it, and the metrics you should be monitoring to know if/when the time is right. She also shares some lessons learned along the way as a startup founder (she’s covered A LOT of ground in the past few years).

EP23: Hiten Shah on Early-Stage Growth Tactics and Finding FocusMay 1, 2014

Hiten Shah, Founder of CrazyEgg and KISSmetrics, talked about the pros and cons of funding vs. self-funding, and the impact each can have on your focus and early-stage strategy. Hiten also talked about mistakes he sees early-stage companies making time and time again.

EP22: Cat Noone Talks Leaving the Valley to Start Liberio in BerlinApril 29, 2014

Cat Noone, Co-Founder and lead designer for Liberio, talks with us about leaving San Francisco to start a startup in Berlin. She shares some really interesting stories about the experience, both from the social perspective as well as the fundraising side.

EP21: Perri Blake Gorman Talks Relationship Building, The Art of Sales, and Balinese GurusApril 24, 2014

Perri Blake Gorman, Founder of Archive.ly and one of the Co-Founders of Unroll.me, talks about how she went from being a head-hunter on Wall Street to a solo, non-technical startup founder. She also shares her process for creating meaningful relationships that pay off in the long-term.

EP20: Brendan Schwartz Shares the Rollercoaster Journey of WistiaApril 22, 2014

Brendan Schwartz, Co-Founder and CTO of Wistia, shares some hilarious stories about his journey going from bootstrapped to raising a round of funding, to not making sale for months after raising that money. He touches on early product pivots, sales, pricing, and more.

EP19: Andrew Torba on Growing Kuhcoon and Writing Content That ResonatesApril 17, 2014

Andrew Torba, co-founder and CEO of Kuhcoon, tells us about how he’s been able to grow a large audience just by writing on Medium, and what it is about his content that really resonates with people. He also talks about how he uses his own product to sell…his own product.

EP18: Steve Young on Building (and Balancing) Multiple Revenue StreamsApril 15, 2014

Steve Young, host of Mobile App Chat, talks with us about leaving his cush job in the Bay Area to build his own revenue streams through iOS applications, podcast sponsors, and a membership site. He shares how he booked his first sponsor before hitting viability, and how he’s able to release 3 episodes a week in his ‘spare’ time.

EP17: Brant Cooper Talks Market Disruption and Getting Your First CustomerApril 10, 2014

In this episode we talked with Brant Cooper, author of The Lean Entrepreneur, he talks about the common misconceptions around the Lean Startup and how to use early customer interviews to discover the emotional connection that people can have with your product.

EP16: Yashar Ahmadpour's B2B Approach to a Marketplace AppApril 8, 2014

Today we talked with Yashar Ahmadpour, founder of CrowdClock. He talks about his B2B style approach to what’s really a marketplace app. He also opens up with us about what drives him as an entrepreneur and a problem solver.

EP15: Oli Gardner on Growing to 100k UsersApril 3, 2014

Oli Gardner, co-founder of Unbounce, talks about the marketing and integrations they did in the early stages to grow their product, and about the transition that he’s making from being Creative Director of the company to more of a public speaking role.

EP14: Tawheed Kader on Quitting a 6-Figure Job to Bootstrap his StartupApril 1, 2014

TK, founder of ToutApp, talks about leaving his six figure job to pursue his startup dream, and how he kept trying to build the wrong product—even when the right one was staring him in the face. He also talks about the long, slow road of SaaS, and his transition from bootstrapped to funded.

EP13: Moritz Plassnig on Creating "Wow" Moments and the Impact on EngagementMarch 27, 2014

We talked with Mo Plassnig, co-founder and CEO of Codeship. He talked about how their passion for education is baked into who they are as a company. He also shared how creating a “wow” factor for people in the first couple minutes of using their product has been huge in moving the needle.

EP12: Gregory Ciotti on Leveraging Content Marketing Materials, Even at ScaleMarch 25, 2014

We talked with Gregory Ciotti, the man behind Help Scout’s inbound marketing. He breaks down his process for producing his unique, research-backed content, and he also talks about the recent decision to pull down the email wall to all their guides, letting them live out in the open.

EP11: Mark Fidelman on How to Get Content Published in the MajorsMarch 20, 2014

In this episode we talked with Mark Fidelman, Forbes columnist and founder of Raynforest. He shared some incredible tips for how to get content published and your company promoted in big publications like Forbes. They’re techniques that anyone can use. Great, actionable stuff in this interview.

EP10: Brennan Dunn and an Eye-Opening New Take on Email ListsMarch 18, 2014

Brennan Dunn, founder of PlanScope, author of Double Your Freelancing Rate and a number of other books and courses, talks with us about how he uses one list to market all of his products. Among other benefits, this leaves the door open to sell any number of future products or services. We learned A LOT.

EP9: Adii Pienaar Talks New Ventures and Establishing a New Life BalanceMarch 13, 2014

In this episode, Adii Pienaar, founder of WooThemes and Public Beta, talked with us about launching a completely new venture from scratch and some of the controversial techniques he used when validating his idea. He also opened up with us about creating a more sustainable work/life balance and his plans for the future.

EP8: Jeremiah Gardner on How to Use Lean Branding to Find Product Market FitMarch 10, 2014

In this episode, Jeremiah Gardner, author of The Lean Brand, shares his techniques for helping companies get to the root of what they're really about (not just what they're selling). He talks about how having the right conversations in the beginning is hugely powerful when it comes to finding your product/market fit.

EP7: Mikael Cho on the Power of "Tool Marketing"March 6, 2014

In this episode, Mikael Cho, founder of Ooomf talks with us about how they've used "tool marketing" (aka built a few simple, free tools) to help solve problems for their target audience and build a bridge to their main service. His unique approach has paid off big time.

EP6: Dan Norris Talks Failure and New SuccessesMarch 4, 2014

In this episode, Dan Norris, founder of Informly and WP Curve, talks about how he and his partner have learned to "fail fast" and how they pay closer attention to people's behavior than verbal feedback.

EP5: Ruben Gamez on the Power of Integrating With Other AppsFebruary 27, 2014

In this episode, Ruben Gamez, founder of Bidsketch, shares how he was able to leverage integrations with other apps into promotional opportunities that skyrocketed Bidsketch’s early growth.

EP4: Chris Hexton's 3 Rules For Early-Stage Email ListsFebruary 25, 2014

In this episode, Chris Hexton, founder of Vero talks about how he was able to grow Vero over the past 18 months. He also shares his 3 simple tips for anyone who's just starting out building their list and not sure how to begin with email marketing.

EP3: Todd Garland's David & Goliath StoryFebruary 18, 2014

Todd Garland, founder of BuySellAds talked with us about how you don't need to be the first to market, and about how old fashioned hustle and personal touch still pay off in a big way.

EP2: Samuel Hulick on Growing his Audience From 0 to 3,000 in Less Than 2 MonthsFebruary 11, 2014

Samuel, creator of UserOnboard.com, shared how he was able to grow his audience from 0 to over 3000 in less than 2 months, by creating his own brand of unique, niche content.

EP1: Ryan Hoover on Launching A Product in Less Than a WeekFebruary 5, 2014

Ryan shares how he and his partner, Nathan Bashaw, realased the smallest possible version of their product, Product Hunt, in less than a week. You'll also learn his strategies for getting content published on sites like PandoDaily and Fast Company.