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Interview: Ryan Singer of Basecamp on Why You Should Forget Pre-Defined Product Categories

| Categorized in: marketing product saas

Ryan Singer, Product Manager at Basecamp, talked with us about stripping away pre-defined product categories and focusing on the niche you’re filling and the problem you’re solving. He shares lessons learned with Basecamp, as well as how they use Jobs-To-Be-Done to help them when they get lost.

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