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Rocketship.fm · Season 3 · September 11, 2016

Interview: Ryan Singer of Basecamp

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Ryan Singer the Product Manager at Basecamp, talks with us today about what the process looked like when designing and then releasing the newest version of Basecamp. He talks about how he used the JTBD framework to establish clarity when deciding the core mechanics of his product, and how using that framework enabled him to bring focus to the product launch.

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