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Rocketship.fm · Season 1 · March 6, 2014

Interview: Mikael Cho of Crew on The Unexpected Power of "Tool Marketing"

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Mikael Cho, founder of Crew, talks with us about how they've used "tool marketing" (aka built a few simple, free tools) to help solve problems for their target audience and build a bridge to their main service. His unique approach has paid off big time.

Categorized in: marketing

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