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Rocketship.fm · Season 1 · October 16, 2014

Interview: Leslie Bradshaw of Made by Many on Test Early, Test Often: The Power of Qualitative Data

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Leslie Bradshaw, Managing Partner at Made by Many NY, talks about how they capture and use both qualitative and quantitative data to make key product decisions, like what features to build. She talks about finding insights in behavioral patterns, and using something as simple as a pencil and paper to prototype an idea. She also talks about developing yourself as a thought leader through content marketing to win bigger clients and higher-caliber work.

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