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Rocketship.fm · Season 2 · January 6, 2015

Interview: Laura Roeder of Edgar on The Advantages of an Invitation-Only SaaS Onboarding Flow

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Laura Roeder, founder of Edgar, talks with us about limiting early-access to your product in order to build demand. Laura has combined invitation-only access, and drip marketing emails, to attract initial (paying) customers and refine Edgar along the way. We also learned the impact of the audience she built over the past few years with her training company, LKR Social Media.

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