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Interview: Chris Lucas of Formstack on How to Experiment with, Measure, and Optimize Marketing Channels · Season 2 · October 15, 2015

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Chris Lucas, VP of Marketing at Formstack, talks with us about how they experiment with, measure, and optimize various marketing channels. He also talks about how the’ve built out their marketing team with specialists in various areas (SEO, PR, PPC) and use analytics to measure what’s really working, and why.

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