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Interview: Author JR Little on data for brands · Season 3 · August 1, 2016

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JR Little, author of Listening Brands, and is the Global Head of Innovation at Carat, talks with us about how brands can leverage social data to increase the effectiveness of marketing campaigns. He also shares the importance of using data points to see the trends and commonalities of how people relate to your brand, which in turn will give you a stronger competitive advantage.

Categorized in: data

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