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Interview: Aaron Ross Predictable Revenue on Sales Tactics Aimed at Tripling Revenue · Season 1 · June 3, 2014

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Aaron Ross, best-selling author of Predictable Revenue, talks with us about how he build an outbound sales program at Salesforce that increased recurring revenues by over 100 million dollars. We talked all about his tips and tricks for cold-calling and how to reach people by getting out from behind your computer screen.

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