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Rocketship.fm · Season 9 · Episode 3 · May 7, 2020

Product Journeys: Instagram

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The story of Instagram’s explosive rise reads like a Silicon Valley fairy tale, with the company gaining staggering momentum within a few short months. The app itself took only eight weeks to develop before launching on the iPhone, and within a year and a half Facebook had acquired the company for $1 billion in cash and stock. But like all good tales, the process involved many twists and turns, failures and successes, conflicts and synergies, and a dose of fortuitous happenstance. 


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