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Rocketship.fm · Season 9 · Episode 4 · May 14, 2020

Product Journeys: Earth Class Mail

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Earth Class Mail was founded over 16 years ago with the ambitious mission of “taking over the post office of the world." They were one of the first startups to launch on national television with their own slickly produced 8 part TV series focused on their CEO Ron Wieners fund-raising journey. But the journey hasn't always been smooth, they company was acquired in 2014 through a Bankruptcy resolution and then again in 2016. Today the product and team appear stronger than ever, publicly reporting 20% growth in 2018.

We'll take you through their massive rise, eventual fall and a complete rebuild in a story that hasn’t yet been told in its entirety like we’re going to bring to you today. We've collected exclusive interviews with Ron Wiener himself, Venture Capitalist and eventual acquirer through Bankruptcy, Jonathan Segal and his appointed CEO Doug Breaker. Today we bring you the Product Journey of Earth Class Mail. 

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This episode is brought to you by:

Product Institute is an online course for new and tenured product managers. Head to productinstitute.com and enter the code ROCKET at checkout, you'll receive $200 off your subscription.

Participate builds and hosts online learning communities that inspire learning, connection and growth. Head to participate.com/rocketship for a free virtual learning workshop, valued at $1,000.

Digital Ocean is a cloud provider that makes it easy for entrepreneurs and startups to deploy and scale web applications with no issues and unplanned costs. Get started for free at do.co/rocketship.

Logi Analytics is the leading platform for embedded analytics. Take your dashboard and reports to the next level. Rocketship listeners get free access to the Logi Analytics library of product demos by going to logianalytics.com/rocketship.

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