Release Date 1/6/15 Episode Length 23:43
The Advantages of an Invitation-Only SaaS Onboarding Flow
with Laura Roeder of Edgar
"Our call to action is not to buy Edgar, but to request an invitation to buy Edgar."
Laura Roeder, founder of Edgar, talks with us about limiting early-access to your product in order to build demand. Laura has combined invitation-only access, and drip marketing emails, to attract initial (paying) customers and refine Edgar along the way. We also learned the impact of the audience she built over the past few years with her training company, LKR Social Media.