Release Date 12/11/14 Episode Length 19:43

Post-Honeymoon Marketing

with Abhi Lokesh of Fracture

"Printing directly on glass is really just the evolution of the photo frame."
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Abhi Lokesh, Co-Founder and CEO of Fracture, talks with us about the struggles of starting up a company that makes a physical product. The early days of prototyping and finding a market were incredibly interesting to hear about. He also shares some of the things they’re doing on the marketing side that have been paying huge dividends for them.

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Printing directly on glass is really just the evolution of the photo frame.
We relied way too heavily on the fact that we thought our product was cool.
The world of digital marketing has really become something that’s process-driven.

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by UnChatonFonfon — "Gold Panda - Snow & Taxis"

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