Release Date 11/13/14 Episode Length 26:56

Rob Mueller of FastMail

Why You Should Charge from Day One

with Rob Mueller of FastMail

"The idea that you might charge for email online was unheard of in those days."
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Robert Mueller, Co-Founder of FastMail, talks with us about growing the company since 1999 and surviving the first dot com bust. During this 15-year journey they were acquired, but subsequently bought the company back a few years later and are now wholly owned by the staff. He also shares his initial fears and realities of taking the leap into founding a startup, especially during those early days.

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The idea that you might charge for email online was unheard of in those days.
People treat recommendations from their friends vastly more importantly than they would an ad.
We bootstrapped before the term existed, and from the start said "we're going to charge for this"

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by Tennyson — "With You"

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