Release Date 11/11/14 Episode Length 21:49

Tools and Techniques for Optimizing Your Acquisition Channels

with Mattan Griffel of One Month

"Activation problems are often indicative of product market fit issues."
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Mattan Griffel, growth expert and founder and CEO of OneMonth, talks about customer acquisition and activation. He discusses what metrics you should be tracking and tweaking, and common mistakes he sees people make time and time again.

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Activation problems are often indicative of product market fit issues.
A lot of startups have success with podcast advertising.

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by Cold War Kids — "First"

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