Release Date 10/14/14 Episode Length 27:40

Brian Balfour of HubSpot

How to Methodically Build a Growth Machine

with Brian Balfour of HubSpot

"People focus too much on outcome and too little on the process of how to get there."
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Brian Balfour, VP of Growth at HubSpot and author of the Coelevate blog, talks with us in-depth about his process for building a growth machine. He walks us through each step of their experiments and how they determine what to focus on. He talks about the key differences between being iterative vs. incremental. This was an incredibly enlightening interview.

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People focus too much on outcome and too little on the process of how to get there.
Just because process is iterative doesn’t mean it’s incremental.
Any great answer starts with a good question.

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by Young the Giant — "Mind Over Matter (Stint Remix)"

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