Release Date 10/14/14 Episode Length 27:40
How to Methodically Build a Growth Machine
with Brian Balfour of HubSpot
"People focus too much on outcome and too little on the process of how to get there."
Brian Balfour, VP of Growth at HubSpot and author of the Coelevate blog, talks with us in-depth about his process for building a growth machine. He walks us through each step of their experiments and how they determine what to focus on. He talks about the key differences between being iterative vs. incremental. This was an incredibly enlightening interview.