Release Date 3/6/14 Episode Length 20:30

The Unexpected Power of "Tool Marketing"

with Mikael Cho of Crew

"Write where your audience is. (aka don’t worry about them coming to your own blog)"
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In this episode, Mikael Cho, founder of Ooomf talks with us about how they've used "tool marketing" (aka built a few simple, free tools) to help solve problems for their target audience and build a bridge to their main service. His unique approach has paid off big time.

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Write where your audience is. (aka don’t worry about them coming to your own blog)
Everything I write tells a story. If I can’t come up with one it’s not worth sharing.
If they're not resonating with the problem, they're NEVER going to care about your solution.

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by Aloe Blacc — "Green Lights"

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