Release Date 9/16/14 Episode Length 27:54
Physical Goods vs. Software: The Key Differences That Will Change Your Strategy
with Kosta Gara of Vionic
"One of the biggest differences b/w a traditional product and software is the need for constant iteration"
Kosta Gara, Founder & CEO of Vionic, talks about the differences between a traditional consumer-product environment (like cosmetics or energy drinks) versus a B2B software company. We cover everything from product development to sales, marketing and growth.