Release Date 9/16/14 Episode Length 27:54

Physical Goods vs. Software: The Key Differences That Will Change Your Strategy

with Kosta Gara of Vionic

"One of the biggest differences b/w a traditional product and software is the need for constant iteration"
PListen Now

Kosta Gara, Founder & CEO of Vionic, talks about the differences between a traditional consumer-product environment (like cosmetics or energy drinks) versus a B2B software company. We cover everything from product development to sales, marketing and growth.

Exclusive Listener Discounts...Check 'em out!

One of the biggest differences b/w a traditional product and software is the need for constant iteration
Small businesses are the backbone of our economy.

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by Imagined Herbal Flows — "Waves (feat. CYN)"

SHARE