Release Date 8/19/14 Episode Length 28:03
How to Make, Test, and Iterate on Marketing Assumptions
with Manuel Weiss of Codeship
"With everything we do we have a rule that your hunch must be verified by experiments."
Manuel Weiss, Co-Founder and CMO of Codeship, shares how they apply the scientific method to everything they do, particularly in their marketing pipeline. He shares examples of experiments and how they iterate over time until they’ve optimized an assumption, and also talks through their new framework and building blocks for deploying and maximizing their marketing materials.