Release Date 8/12/14 Episode Length 32:14

Why You Should Forget Pre-Defined Product Categories

with Ryan Singer of Basecamp

"We tend to use categories to talk about what we’re selling rather than speaking to the problem we're solving."
PListen Now

Ryan Singer, Product Manager at Basecamp, talked with us about stripping away pre-defined product categories and focusing on the niche you’re filling and the problem you’re solving. He shares lessons learned with Basecamp, as well as how they use Jobs-To-Be-Done to help them when they get lost.

Exclusive Listener Discounts...Check 'em out!

We tend to use categories to talk about what we’re selling rather than speaking to the problem we're solving.
There's no rule that you need to describe what you’re doing in one word.

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by Downtown Boys — "Kids Are United"

SHARE