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Release Date 8/5/14 Episode Length 26:59

How to Find Unique Growth Channels Beyond Content

with Sean Ellis of Qualaroo

"Understand the nature of your product to find growth & distribution channels."
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Sean Ellis, Founder and CEO of Qualaroo and GrowthHackers talks about how he massively increased growth at Qualaroo just by changing up their pricing model. He also talks about his motivations behind creating and growing the community at GrowthHackers.com and the external benefits it brings to marketers.

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Understand the nature of your product to find growth & distribution channels.
There’s thousands of mktg tools, but ppl are realizing that content is how you distribute your product.
Most things don’t work the first time you try, or even the second time. Keep tweaking.

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by Tune Yards — "Gangsta"

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