Release Date 7/15/14 Episode Length 22:31

The Ultra-Creative Viral Hooks Boomerang Used to Scale

with Alex Moore of Boomerang

"Fundraising is a distraction and it guarantees nothing about your ultimate success."
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Alex Moore, Founder and CEO of Boomerang, talks with us about viral tactics he used to grow a product that most people didn’t want others to know they were using. He also shares a hilarious story of how he got his first investor, Dave McClure.

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Fundraising is a distraction and it guarantees nothing about your ultimate success.
Know your conversion rate and optimize your whole funnel before spending a dime on advertising.

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by Amerigo Gazaway — "Busta Brown-I Feel Good (Soul Mates Remix)"

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