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This New Economy - A Podcast Exploring Humanity Through Economics

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Release Date 6/24/14 Episode Length 37:15

Vertical Marketing Strategies and Designing a Company Culture

with Jesse & Taylor (YNAB) of You Need a Budget

"We’re selling the same exact software to everyone, but the messaging is different."
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Jesse Mecham and Taylor Brown of You Need a Budget share their strategies for taking a product with broad appeal and segmenting it down to market to different verticals. They also talk about being deliberate in their hiring process and company culture, especially with a distributed team.

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We’re selling the same exact software to everyone, but the messaging is different.
Look qualitatively at responses from diff. verticals and write ad copy directly to them.
You get to design the kind of company you work for. Culture has to be intentional.

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by Matias Aguayo — "Rollerskate"

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