Release Date 6/24/14 Episode Length 37:15
Vertical Marketing Strategies and Designing a Company Culture
"We’re selling the same exact software to everyone, but the messaging is different."
Jesse Mecham and Taylor Brown of You Need a Budget share their strategies for taking a product with broad appeal and segmenting it down to market to different verticals. They also talk about being deliberate in their hiring process and company culture, especially with a distributed team.