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Release Date 5/22/14 Episode Length 28:22

Marketing to Developers and Releasing Free Tools for Lead Generation

with John Sheehan of Runscope

"Our utilities (free tools) outperform our content significantly in terms of qualified lead generation"
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John Sheehan, Co-Founder and CEO of Runscope, talks about how to market to developers. He shares how they've both aqcuired and built an arsenal of free tools, and how those tools have become the primary source of qualified lead generation for Runscope.

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Our utilities (free tools) outperform our content significantly in terms of qualified lead generation
Tools are the new ebooks.

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by The Concretes — "Teen Love"

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