Release Date 5/8/14 Episode Length 31:27

Product Philosophy: JTBD & Minimum Marketable Features

with Thomas Schranz of Blossom

"Focus on the 'why' - because you can be working very efficiently without working very effectively."
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Thomas Schranz, Co-Founder & CEO of Blossom.io talks about how he thinks differently about product management. He doesn’t blindly follow standard agile practices - he picks the right tool for the job and avoids unnecessary process. He digs into Jobs-To-Be-Done and the concept of Minimum Marketable Features.

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Focus on the 'why' - because you can be working very efficiently without working very effectively.
Focus on actions - what people are doing and why. Don’t worry about personas
Quora's a great resource for product ideas b/c you always have context of the problem. Context is king.

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by tUnE-yArDs — "Water Fountain"

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