Release Date 5/6/14 Episode Length 35:00

Fundraising, Metrics, and Phenomenal Twitter Rants

with Danielle Morrill of Mattermark

"Startup people are hopelessly optimistic, so we’re never focused on the things that aren’t working"
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Danielle Morrill, Co-Founder and CEO of Mattermark, talks all about funding - when companies should consider seeking it, and the metrics you should be monitoring to know if/when the time is right. She also shares some lessons learned along the way as a startup founder (she’s covered A LOT of ground in the past few years).

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Startup people are hopelessly optimistic, so we’re never focused on the things that aren’t working
More than 18 mo of runway, you’re prob not taking enough risk - Less than 6 mo is prob too much
The thing about metrics is that they’re all connected to each other. Look at your entire pipeline.

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by Lykke Li — "Tonight (Mokhov Remix)"

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