Release Date 5/1/14 Episode Length 23:41

Early-Stage Growth Tactics and Finding Your Focus

with Hiten Shah of KISSmetrics

"The one thing I recommend everyone think about is: Are you working on the right thing, right now?"
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Hiten Shah, Founder of CrazyEgg and KISSmetrics, talked about the pros and cons of funding vs. self-funding, and the impact each can have on your focus and early-stage strategy. Hiten also talked about mistakes he sees early-stage companies making time and time again.

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The one thing I recommend everyone think about is: Are you working on the right thing, right now?
Content rarely converts - just create content people love, and use it to get them into the funnel sooner.
Do more value proposition advertising early on to understand and assess the demand for what you’re doing.

Intro Music by Alex Koch of Digital Dust Studios

Outro Music by Chance The Rapper — "The Writer"

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