Release Date 9/18/16 Episode Length 28:20
How to Build a Product-Driven Company
with Laura Roeder of Edgar
"People rarely cancel over a feature."
Laura Roeder, founder of Edgar, talks with us about what it's like to build a product-driven company. She discusses the strategies her team uses to build a simple, clear road map that focuses on saturating a core market before looking broader. She also shares the key factors she attributes Edgar's exponential growth to, especially while being inside such a crowded space.