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Release Date 9/18/16 Episode Length 28:20

How to Build a Product-Driven Company

with Laura Roeder of Edgar

"People rarely cancel over a feature."
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Laura Roeder, founder of Edgar, talks with us about what it's like to build a product-driven company. She discusses the strategies her team uses to build a simple, clear road map that focuses on saturating a core market before looking broader. She also shares the key factors she attributes Edgar's exponential growth to, especially while being inside such a crowded space.

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People rarely cancel over a feature.
Stay focused and max out the market that you have.