Release Date 9/11/16 Episode Length 29:18
Live the problem you solve
with Ryan Singer of Basecamp
"Sometimes you don't get a north star until you realize you're lost."
Ryan Singer product manager at Basecamp, talks with us today about what the process looked like when designing and then releasing the newest version of Basecamp. He talks about how he used the JTBD framework to establish clarity when deciding the core mechanics of his product, and how using that framework enabled him to bring focus to the product launch.