Introducing a new show from Rocketship.fm!

This New Economy - A Podcast Exploring Humanity Through Economics

Listen Now

Release Date 9/11/16 Episode Length 29:18

Live the problem you solve

with Ryan Singer of Basecamp

"Sometimes you don't get a north star until you realize you're lost."
PListen Now

Ryan Singer product manager at Basecamp, talks with us today about what the process looked like when designing and then releasing the newest version of Basecamp. He talks about how he used the JTBD framework to establish clarity when deciding the core mechanics of his product, and how using that framework enabled him to bring focus to the product launch.

Exclusive Listener Discounts...Check 'em out!

Sometimes you don't get a north star until you realize you're lost.
People don’t just go shopping at random for software one day. There’s something that happens.
The better you understand the job, the more you will look back at the product and see the misfits.
SHARE