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This New Economy - A Podcast Exploring Humanity Through Economics

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Release Date 8/28/16 Episode Length 32:54

How the Right Questions Lead to Better Solutions

with Bob Moesta of ReWired Group

"When we understand there's no random purchase, we understand what was the underlying cause to buy it."
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Bob Moesta President of The ReWired Group and one of the architect's of the Jobs-to-be-Done (JTBD) framework, talks with us about how the Job's To Be Done framework was developed, and how he has used it throughout his work to be successful. Bob then shares with us from his deep knowledge of product marketing, and how asking the right questions can lead you to the perfect solution to a customer's problem.

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When we understand there's no random purchase, we understand what was the underlying cause to buy it.
Finding the moment where people want to make progress but can't is where the innovation needs to be.
The value code of what people value is embedded in the tradeoffs they are willing to make.
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