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Release Date 7/31/16 Episode Length 28:13

The data points you need to improve your company's brand

with JR Little of Carat

"A Brand is the intangible part that adds value beyond the tangible part of the company."
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JR Little author of Listening Brand and the Global Head of Innovation at Carat, talks with us about how brands can leverage social data to increase the effectiveness of marketing campaigns. He also shares the importance of using data points to see the trends and commonalities of how people relate to your brand, which in turn will give you a stronger competitive advantage.

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A Brand is the intangible part that adds value beyond the tangible part of the company.
Social media is as much about listening as it is about saying, listening for the signals of those who follow you.
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