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Release Date 6/13/16 Episode Length 31:59

The Most Important Sales Tactic You’re Probably Not Doing

with Andy Paul of Zero-Time Selling

"It’s not about what you sell, it’s about how you sell."
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Andy Paul, author of Zero-Time Selling, talks with us about how it doesn't matter what you're selling, but how you sell it. He shares game changing tactics that will make you rethink your sales efforts, including sharing the one call you're probably not making.

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It’s not about what you sell, it’s about how you sell.
Every interaction with a prospect needs to have a value plan.
Ask the questions that help the customer see that there’s a better way.